base tape™ hydrating primer base tape™ hydrating primer
WHAT IT IS
Skincare priming serum is like a makeup magnet!
WHAT IT DOES
- keeps skin hydrated for 12 hours
- improves foundation application & extends wear
- helps prevent makeup from caking in lines or pores
- gives skin a smoother, plumper appearance
- lightweight serum texture with coconut scent!
- Immediately before foundation application:
- 97% said skin felt nourished & had a healthy glow
- 97% said skin felt instantly hydrated & smoother
- 100% said skin appeared hydrated & felt soft
- Immediately after foundation:
- 100% said it helped foundation apply more evenly
- 97% said it helped skin look smoother under foundation
- 97% saw an improvement in the appearance of fine lines
- After 1 week of use:
- 100% said product felt nourishing
- 100% said skin felt & appeared hydrated throughout the day
- 97% said skin felt softer & looked fresher
- 97% said skin appeared smoother
*Based on a consumer perception study of 35 participants
- 12-hour hydration
- extends the wear of foundation
- dermatologist tested
**based on a clinical study of 35 participants
- coconut: nourishes to leave skin smooth & soft
- jojoba: soothes & helps leave skin soft & supple
- centella asiatica: antioxidant, rich in amino acids, to hydrate
- vitamin E: natural preservative that also acts as an emollient & antioxidant
Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten
Dispense 1-2 pumps to clean fingertips and gently smooth over face before applying makeup.
Please refer to product packaging for the most up to date list of ingredients and country of origin.
net 30 mL / 1.014 Fl. Oz.
Ingredients: Water/Aqua/Eau, limnanthes alba (meadowfoam) seed oil, ethylhexyl stearate, hydrogenated poly(C6-14 olefin), methyl gluceth-20, propanediol, polyglyceryl-6 stearate, cyclopentasiloxane, diisostearyl malate, glyceryl stearate, pentylene glycol, helianthus annuus (sunflower) seed oil, olea europaea (olive) fruit oil, simmondsia chinensis (jojoba) seed oil, vitis vinifera (grape) seed oil, cocos nucifera (coconut) oil, centella asiatica extract, houttuynia cordata extract, salvia hispanica seed extract, vegetable oil/olus/huile végétale, 1,2-hexanediol, betaine, sodium stearoyl glutamate, polyglyceryl-6 behenate, xanthan gum, ethylhexylglycerin, acrylates/C10-30 alkyl acrylate crosspolymer, tromethamine, polyacrylate crosspolymer-6, fragrance/parfum, benzyl benzoate, disodium EDTA, butylene glycol, sucrose, t-butyl alcohol, fructooligosaccharides, saccharide hydrolysate, pullulan, phenoxyethanol, tocopherol.