At tarte™ we’re inspired by the everyday woman—teachers, lawyers, fashionistas, new moms, working moms, grandmas (or as our Executive Director of Sales & Education likes to say: glam-mas) and our list goes on! We love learning about this woman and enhancing her natural beauty with good for you glamour. To us it’s important that we celebrate these natural beauties year-round. So we hit the streets of NYC, stopping real women at random and convincing them to dish their makeup secrets.

name: Niyati

day to day: Non-profit administrator

beauty philosophy: Naturally unnatural

by the numbers: An average of 10 minutes to apply four products daily.

must-have product: “Eyeliner, I look dead without it!”

first makeup purchase ever: “When I was 12 I was really into blue eye shadow. That was a really bad idea, but I soon gave it up.”

must-know tip: “I stand by the “don’t wash your hair every day” rule. When you wash too often, your hair dries out. Dirty hair is softer and looks healthier.”

Let us know what you think of our new, weekly blog series: natural beauties. Maybe you’ll be our next natural beauty!