Posts tagged natural ingredients

go behind the scenes with the aqualillies on their tarte shoot!


This summer, make a splash with tarte’s limited-edition color collection inspired by America’s most glamorous synchronized swimming group! Aqualillies reinvent the classic art of water ballet and mesmerize audiences with their modern strength and vintage beauty. These true tartelettes—fearlessly powerful, healthy, real women—are the perfect muses for this high-performance, splash-proof collaboration. Maureen Kelly, founder and CEO of tarte, first spotted the Aqualillies during their high-energy performance on an episode of Glee. In that instant, she knew tarte, with its high-performance natural™ ingredients and powerful formulas, had to partner with these gorgeous athletes. tarte is delighted to present the 2013 Aqualillies for tarte summer collection. More >

be green, be smart, be tarte!

WINNER UPDATE! Thank you for all of your amazing comments, the following winners were selected at random. Please e-mail your shipping information to Kristin@tartecosmetics.com and place ECOPURE in the subject line. Thanks!

Congrats:

Kellie comment #3, Lorraine comment #23, Kirsten comment #30, Pam comment #40 & Abbe comment #42!!

This week marks the 40th anniversary of Earth Day and what better time than the present to tell you a little more about tarte’s eco-friendly initiatives. I’ve decided to kick off our green chatter with one of our best packaging accomplishments and an industry first: EcoPure®.

Eco-what?!  For starters, did you know that it can take up to 80 years for plastic containers to breakdown? At the rate we consume and trash items…well, that’s a lot of buildup & every reason why we all need to be more aware. That’s why we originally launched our customer recycling program, but we wanted to do more. And in August 2009 we did exactly that with the launch of lifted™ natural eye primer.

This natural eye primer boasts high-performance natural™ ingredients like Ginseng & Firmitol™ and is clinically tested to tighten eyelids and decrease fine lines and wrinkles by 51% ten minutes post-application . So, why else is it on this eco-pedestal? Hello, EcoPure®.  The lifted™ component is made from plastic that is infused with EcoPure®, a recyclable, non-toxic resin-additive that allows plastics to completely biodegrade in less than 5 years!! I’d say that is pretty incredible. Lifted™ has an indefinite shelf-life and will only begin breaking down once it is placed in a landfill environment (i.e. not your beauty drawer).

Although we wish everything was made with the EcoPure® additive, it can be tricky. We are making our best attempts to continue to incorporate this breakthrough packaging material into the tarte line, as well as continuously explore all green packaging options.  In celebration of Earth Day we will be giving away a lifted™ to five lucky winners! To register all you have to do is share some recycling facts and tips below on the comment board with us. We’d love to hear what you’re doing to make this planet a greener place! Remember: be green, be smart, be tarte!

xo,

Kristin