You’re not a “sit on the sidelines” type of person. You’re a doer.
You’ve got a go-out-&-seize-the-day attitude & a serious, permanent case of FOMO. When you wake up in the morning, you plan to bring your best from sunrise to sunset (& every moment in between). From bringing your besties together for a smashing Sunday brunch to slaying your daily to-do list or mastering the art of meal prep — your first thought is “I’ve got this.”
Simply said? You’re anything but average, & your mascara needs to be the same.
You need a formula that can keep up with your lifestyle. One that can withstand your lunchtime spin class, a day at the beach or a last minute red-eye flight — & that’s why you’re determined to get your hands on the best waterproof mascara money can buy
The problem? There are so many waterproof mascaras to choose from. How do you know if they really work? And what should you be looking for?
Don’t worry, we’ve got your back! Ahead, *dive* into everything you need to know about this makeup bag staple.
Does waterproof mascara really work?
This is often the first question that comes to mind when looking for a mascara that doesn’t smudge. No one likes to spend their money on a product that overpromises & underdelivers, after all.
But, fortunately, the answer is yes. These smudge proof mascara formulas contain wax or silicone compounds that adhere to your eyelashes & prevent water from breaking down your fresh coat, ensuring your mascara won’t wash away when you get wet — whether you’re taking a dip in the pool or having a good cry (Happy tears, we hope!).
3 things no one ever tells you about waterproof mascara
There’s more to keep in mind when looking for the best waterproof mascara than just how well it repels water. Waterproof mascaras have a wide range of benefits you may not be aware of.
Read on for all the deets you need to know:
it’s safe for all our contact lens-wearers out there
Contacts can make the eye water more. They can also irritate the eyes. Both of these factors lead to rubbing or dabbing with a tissue, which causes smudged mascara.
Contact lens-wearers can avoid these issues by investing in the best waterproof mascara available to them. Waterproof mascara won’t run or create 5 o’clock under-eyes the way traditional mascara products will, ensuring your makeup & your contact lenses remain intact.
it provides long-lasting results that give falsies a run for their money
If you have straight eyelashes, you may find it difficult to create an upward curl even when using an eyelash curler. In these cases, waterproof mascara is a major plus.
The polymers, waxes, & silicone compounds found in many of the best no smudge mascaras are strong enough to not only repel water but to hold lashes in place for hours.
And the best part? They’re far cheaper than alternative solutions like eyelash extensions or lifts, plus way easier than applying fake lashes.
many formulas are clump-free for a flawless finish
Whether you are looking for the best drugstore waterproof mascara, or you’re willing to splurge for a high-end solution, there are plenty of products with no-clump formulas that keep your lashes ultra luscious & flake-free.
No more black flecks making their way into your eyes or covering your pillow case! Just a smooth, thick finish that lasts.
the best waterproof mascara for swim-proof lashes
Now that you know all about the advantages of waterproof mascara & how it works, you’re probably wondering “What is the best waterproof mascara?”.
Well, there are plenty of options to choose from — but we, of course, are a little biased. And with good reason! Our waterproof mascaras have been featured by media outlets across the globe from Allure Magazine to Today.com, subsequently taking social media by a storm & ranking high amongst beauty experts, makeup artists & consumers.
If you’re looking for the best smudge proof mascara, don’t just take our word for it. Try out one of our top-rated products & see what all the buzz is about!
This is our newest mascara product & soon to be your newest obsession. It’s making a splash among the best waterproof mascara drugstore brands, quickly gaining popularity since launch. It’s well worth the investment in yourself when you consider how long it lasts: 16 hours! Plus, our products are always formulated without sodium lauryl sulfate, parabens, formaldehyde, coal tar, hydroquinone, triclosan, triclocarban, aluminum salts, benzophenone, butoxyethanol, lead/lead acetate, methyl cellosolve + methoxyethanol, mercury + mercury compounds, insoluble plastic microbeads, toluene, BHA, petrolatum, mineral oil, polyacrylamide + acrylamide styrene, xylenes + related compounds, phthalates, ethanolamine, diethanolamine, monoethanolamine & chemical sunscreen.
In addition to its long-lasting wear & health-conscious formulation, our maneater™ waterproof mascara is:
safe for contact lens-wearers
clinically proven to improve length, volume, & curl
This really is the perfect waterproof mascara for swimmers, beach babes & chick flick enthusiasts who get misty-eyed while watching their favorite rom-com. (It can’t be just us, right?)
Are you looking for a mascara that does it all? One that will leave your lashes volumized, lengthened, curled & conditioned? Our lights, camera, splashes™ formula is a no-brainer for best waterproof mascara when it comes to multi-tasking! Its ultra-dark pigment will add POW factor to any look & the use of beeswax gives it supercharged staying power!
If you’re looking for a little lift, you’ll also love the 360° magniLASH bristle brush — it thickens & curls with every swipe.
Still not certain? Our lights, camera, splashes™ mascara is also:
safe for contact lens-wearers
Which of our best waterproof mascaras will you choose?
Still questioning which mascara is the mascara for you? Don’t worry — we’re here to help. Here are a few ways you can pinpoint your perfect match:
take our online mascara quiz
We’ll provide you with a personalized recommendation based on your unique responses!
book a free virtual beauty consultation
One of our talented tarte™ artists will work with you one-on-one, providing expert advice & helping you select products that align with your beauty goals.
- start a live chat
Our website features a live chat option for customers who have product-related questions or require assistance before making a purchase. You can reach out any time & one of our friendly customer service representatives will find the answers you need.
Ready for luscious, smudge-proof lashes that last?
They’re just a click away! Shop our mascaras online today to find your next favorite beauty product.