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shape tape™ concealer
America's number one concealer brand
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shape tape™ concealer
shape tape™ concealer
shape tape™ concealer
shape tape™ concealer

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shape tape™ concealer shape tape™ concealer

$27
Available for orders $35+ with Afterpay Learn more
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WHAT IT IS

Meet our iconic, "can't live without" shape tape concealer & discover why one is sold every 12 seconds*! This vegan,waterproof full-coverage formula infused with tape technology™ instantly helps brighten, smooth & give the skin a firmer, more lifted look for 16-hours. 

Oh & by the way, we’re America’s #1 concealer brand**. We’re kind of a big deal.

**Based on worldwide YTD sales as of 12/28/2019 **Source: The NPD Group, Inc./U.S. Prestige Beauty Total Measured Market, Makeup Sales. Jan 2019 - Dec 2019

WHAT IT DOES

  • 43% of each tube is infused with tape technology™ which is like a veil of silk to help smooth & blur appearance of fine lines & wrinkles
  • nourishes delicate undereye with mango seed & shea butters while licorice root brightens
  • jumbo speed smoother™ wand allows for easy application & blendable formula wont' flake or crease throughout the day
  •  easy-to-blend formula delivers 12-hour crease-proof wear
  • Reviews
  • Q&A
4.8 / 5.0
16,964 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
14392
1891
417
130
134
Skin Tone
Light (3575)
Fair (2453)
Medium (2387)
Neutral (2340)
Skin Type
Combination (6391)
Dry (2584)
Normal (2495)
Oily (2297)
This Product Is
Long Lasting / Long Wearing (9470)
Brightening (6850)
Crease Resistant (5469)
Mattifying / Oil Absorbing (3981)
This Formula Is
Full Coverage (9053)
Lightweight (5989)
Buildable (4401)
Non Greasy (4113)
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Best concealer
This is the BEST concealer I have ever used!
April 1, 2020
Covington , GA, US
Age: 25-44
Purchased
1 month ago
About Me:
Makeup Maven
Skin Tone
Medium
Skin Type
Combination
This Product Is
Long Lasting / Long Wearing
This Formula Is
Lightweight
Best concealer!
Best concealer I've ever used. No creasing, easy blending
April 1, 2020
Portland, OR, US
Age: 25-44
Purchased
4 days ago
Love this, just need to put a little moisturizer under it if you have dry skin.
April 1, 2020
Troy, NY, US
Age: 25-44
Purchased
2 months ago
About Me:
Trendy Tartelette
Skin Tone
Medium
Skin Type
Combination
This Product Is
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Buildable
Best Concealer
Great product, tried it for the first time after hearing all the hype and it really is amazing!
April 1, 2020
Hounslow , Middlesex , GB
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Combination
Acne Prone
Wrinkles
This Product Is
Mattifying / Oil Absorbing
Brightening
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
Shape tape review
I love my shape tape... I use the light color to prime my eyes & use the darker shade to contour! Absolutely an amazing product!
April 1, 2020
CAPE CORAL, FL, US
Age: 25-44
Purchased
1 month ago
About Me:
Makeup Maven
Excellent concealer!!! By far, my favorite!
April 1, 2020
Port Washington, WI, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Normal
This Product Is
Brightening
Long Lasting / Long Wearing
This Formula Is
Full Coverage
Love love love! Great coverage and a really great shade match for my fair skin.
April 1, 2020
Essex, CO2 8TB , GB
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Combination
This Product Is
Brightening
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Full Coverage
Other concealers need not apply!
Brightens, lasts all day, covers purple bags under eyes, doesn’t crease, serves as a perfect eyeshadow primer, and excellent value for money for the size and how long 1 tube will last. Just 6 reasons why this is a cult favourite!
April 1, 2020
Worcester, West Midlands, GB
Age: 25-44
Purchased
1 month ago
About Me:
Makeup Maven
Skin Tone
Medium
Skin Type
Wrinkles
This Product Is
Moisturizing / Hydrating
Wrinkle Minimizing
I loved its full coverage
April 1, 2020
Santa ana, CA, US
Age: 25-44
About Me:
Pro Makeup Artist
Skin Tone
Medium
Skin Type
Combination
This Product Is
Pore Minimizing
Crease Resistant
This Formula Is
Lightweight
Full Coverage
Flat out AMAZING!
I always used Tarte foundation, the full coverage one they had before the shape tape foundation came out...but when this came out and everyone was raving about it - I had to try it myself! It's a staple in my daily make-up routine. I don't go anywhere without it. I should probably buy another shade just to have (plus my skin changes throughout the season), but I can put this on by itself and I'm done for the day! It blends with my skin sooooo well! Plus I don't get a shade that's too bright from my current skin tone, which is why I say I should get another shade. Anywho! This stuff is amazing! Can't have enough of it!
April 1, 2020
22041, VA, US
Age: 25-44
Purchased
yesterday
About Me:
Trendy Tartelette