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shape tape™ concealer
America's number one concealer brand
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shape tape™ concealer
shape tape™ concealer
shape tape™ concealer
shape tape™ concealer

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shape tape™ concealer shape tape™ concealer

$27
Available for orders $35+ with Afterpay Learn more
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WHAT IT IS

Meet our iconic, "can't live without" shape tape concealer & discover why one is sold every 12 seconds*! This vegan,waterproof full-coverage formula infused with tape technology™ instantly helps brighten, smooth & give the skin a firmer, more lifted look for 16-hours. 

Oh & by the way, we’re America’s #1 concealer brand**. We’re kind of a big deal.

**Based on worldwide YTD sales as of 12/28/2019 **Source: The NPD Group, Inc./U.S. Prestige Beauty Total Measured Market, Makeup Sales. Jan 2019 - Dec 2019

WHAT IT DOES

  • 43% of each tube is infused with tape technology™ which is like a veil of silk to help smooth & blur appearance of fine lines & wrinkles
  • nourishes delicate undereye with mango seed & shea butters while licorice root brightens
  • jumbo speed smoother™ wand allows for easy application & blendable formula wont' flake or crease throughout the day
  •  easy-to-blend formula delivers 12-hour crease-proof wear
  • Reviews
  • Q&A
4.8 / 5.0
16,803 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
14274
1861
405
129
134
Skin Tone
Light (3528)
Fair (2428)
Medium (2352)
Neutral (2309)
Skin Type
Combination (6313)
Dry (2557)
Normal (2451)
Oily (2273)
This Product Is
Long Lasting / Long Wearing (9363)
Brightening (6769)
Crease Resistant (5403)
Mattifying / Oil Absorbing (3939)
This Formula Is
Full Coverage (8944)
Lightweight (5928)
Buildable (4343)
Non Greasy (4071)
Skin Tone
Neutral
Skin Type
Normal
Acne Prone
Loved it
Great product
March 28, 2020
Jacksonville, AR, US
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Mattifying / Oil Absorbing
Brightening
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
AMAZING
I can’t explain how much I love this it’s worth the price it stayed on my face all day and I could not live without this concealer! Amazing formular and I can barely feel it on my face
March 28, 2020
New York , NY, US
Age: 15-24
About Me:
Skincare Obsessed
Skin Tone
Light
Skin Type
Combination
This Product Is
Brightening
Pore Minimizing
This Formula Is
Lightweight
i love this product!
This product is just what i needed
March 28, 2020
Napanoch, NY, US
Age: 15-24
Skin Tone
Light
Skin Type
Normal
This Product Is
Crease Resistant
This Formula Is
Lightweight
good
best product that i have tried
March 28, 2020
coral springs, FL, US
Age: 15-24
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Combination
This Product Is
Brightening
Long Lasting / Long Wearing
This Formula Is
Lightweight
Brightens skin and very light!
This is such a good concealer for natural highlighting! I use this under my eyes and it brightens my skin up so much. This isn’t really a full coverage on blemishes. But it’s very lightweight!
March 27, 2020
Rocklin, CA, US
Age: 15-24
About Me:
Total Newbie
Skin Tone
Light
Skin Type
Oily
This Product Is
Long Lasting / Long Wearing
This Formula Is
Lightweight
Full Coverage
Amazing
My go to concealer
March 27, 2020
Tavares, FL, US
Age: 15-24
About Me:
Makeup Maven
Skin Tone
Neutral
Skin Type
Combination
This Product Is
Mattifying / Oil Absorbing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
New Go To Concealer
I bought this product at Ulta and loved it so I am purchasing it again here, I usually go a shade lighter for my undereyes to brighten them and my normal shade of 29N!
March 27, 2020
Philadelphia, PA, US
Age: 15-24
About Me:
Total Newbie
Skin Tone
Fair
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Wrinkle Minimizing
Crease Resistant
This Formula Is
Buildable
Full Coverage
Amazing product, love it
Lasts me all day, I love it.
March 27, 2020
NYC, NY, US
Age: 15-24
About Me:
Makeup Maven
Skin Tone
Neutral
Skin Type
Combination
This Product Is
Mattifying / Oil Absorbing
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Non Greasy
Buildable
Full Coverage
#1
Amazing. Full coverage, buildable and minimal creasing. My number one concealer.
March 27, 2020
St Catharines , ON, CA
Age: 25-44
Purchased
11 months ago
Skin Tone
Light
Skin Type
Combination
This Product Is
Mattifying / Oil Absorbing
This Formula Is
Full Coverage
Full Coverage
Perfect coverage and matte finish!
March 27, 2020
Toronto , ON, CA
Age: 25-44