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face tape™ foundation
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face tape™ foundation
face tape™ foundation
face tape™ foundation
face tape™ foundation
face tape™ foundation
face tape™ foundation
face tape™ foundation

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face tape™ foundation face tape™ foundation

$39
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WHAT IT IS

Inspired by our iconic shape tape™ concealer, this hypoallergenic, longwearing, full-coverage foundation mattifies, hydrates & brightens your appearance while lasting all day long. We’ve bottled up your skin-smoothing filters, selfie settings & tape technology™ to create the foundation of your dreams.

WHAT IT DOES

  • hypoallergenic, longwearing, & full coverage with a natural matte finish
  • +40% of each tube is infused with tape technology™ which is a nourishing blend of smoothing ingredients that acts like a veil of silk to help blur appearance of fine lines, wrinkles & texture 
  • transfer-proof, waterproof & sweatproof to keep you flawless through work & play
  • snow mushroom extract, apple & hyaluronic acid hydrate & brighten appearance
  • pair with shape tape contour concealer for double the perfection
     

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.4 / 5.0
1,731 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1170
284
115
82
80
Skin Tone
Light (486)
Neutral (391)
Medium (296)
Fair (286)
Skin Type
Combination (919)
Acne Prone (373)
Dry (345)
Oily (333)
This Product Is
Long Lasting / Long Wearing (1152)
Mattifying / Oil Absorbing (690)
Moisturizing / Hydrating (541)
Pore Minimizing (536)
This Formula Is
Full Coverage (1128)
Lightweight (833)
Buildable (726)
Non Greasy (557)
Skin Tone
Fair
Skin Type
Oily
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Best foundation
Best foundation i have ever tried full coverage and does not feel heavy on your skin and the best part its that its waterproof
March 30, 2020
NEW BEDFORD, MA, US
Age: 25-44
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Normal
This Product Is
Long Lasting / Long Wearing
This Formula Is
Full Coverage
I love this foundation, not sure I got the exact color I should have so I may have to go to another shade next time.... but I like the coverage
very much
March 30, 2020
Lafayette, LA, US
Age: 45-64
Purchased
1 month ago
About Me:
Total Newbie
Skin Type
Oily
This Product Is
Mattifying / Oil Absorbing
Wrinkle Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Love it ??
Love that it’s not heavy on your skin and builds up to full coverage. I love it! It matches my skin tone and my face doesn’t look shinny??????
March 29, 2020
South Gate, CA, US
Age: 25-44
Purchased
4 days ago
About Me:
Makeup Maven
Skin Tone
Neutral
Skin Type
Normal
This Formula Is
Lightweight
Non Greasy
Easy to apply. Great coverage without looking false.
This review was collected as part of a promotion
March 29, 2020
Barnstaple , Devon , GB
Age: 45-64
Purchased
3 weeks ago
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Normal
This Product Is
Long Lasting / Long Wearing
This Formula Is
Non Greasy
Pretty good
Long lasting and has good coverage. would purchase again
This review was collected as part of a promotion
March 29, 2020
Cambridge, Cambridge, GB
Age: 15-24
About Me:
Basic Beauty
Skin Tone
Neutral
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Full Coverage
Great coverage! I do wish that I had gotten a little lighter of a color but other than that, I love this stuff. It’s not heavy and looks natural.
This review was collected as part of a promotion
March 29, 2020
Fairfax , VA, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Full Coverage
impressed
it is so full coverage and light weight it is wonderful for teens
This review was collected as part of a promotion
March 28, 2020
laredo, TX, US
Age: 15-24
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Normal
I was very disappointed in this foundation. I have not tried any other Tarte foundations.
I am a Professional Makeup Artist and I am unfortunately very disappointed in the quality and overall formula of Shape Tape Foundation. The only good thing I can say about this foundation is the range of colors that are available. If you are looking for a foundation that only lasts 2 hours, this is the product for you. I will not be purchasing this ever again.
March 28, 2020
Jensen Beach, FL, US
Age: 15-24
Purchased
1 month ago
About Me:
Pro Makeup Artist
Skin Tone
Medium
Skin Type
Combination
Acne Prone
This Product Is
Long Lasting / Long Wearing
This Formula Is
Non Greasy
Impressed
Good color match using their online tool. All day coverage. I have super sensitive combination skin and it works well without drying or irritating my skin
This review was collected as part of a promotion
March 28, 2020
Cape May , NJ, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Medium
Skin Type
Oily
This Product Is
Mattifying / Oil Absorbing
This Formula Is
Full Coverage
Great foundation!
I love this foundations! Normally my face is quite oily after a day, this one kept it under control.
This review was collected as part of a promotion
March 28, 2020
Calgary, AB, CA
Age: 25-44
Purchased
1 month ago