Images hydroflex™ serum foundation
hydroflex™ serum foundation
hydroflex™ serum foundation
hydroflex™ serum foundation


hydroflex™ serum foundation
hydroflex™ serum foundation
hydroflex™ serum foundation
hydroflex™ serum foundation
hydroflex™ serum foundation

hydroflex™ serum foundation hydroflex™ serum foundation


flexible, medium-coverage 1.01 fl oz / 30 mL


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hydroflex™ serum foundation custom value set

hydroflex™ serum foundation custom value set

$39 ($67 value)

Product Review:4 1/2 out of 5 stars
Save $28
easy airbrush essentials bundle vol. II

easy airbrush essentials bundle vol. II

$39 ($55 value)

Product Review:4 1/2 out of 5 stars
Save $16
Additional Information


The yoga pants of foundation!™


  • serum foundation lets the true you shine through
  • hydroflex technology™ moves with your skin so it won't crease or cake
  • medium coverage, featherlight formula for a natural finish that looks & feels like your skin
  • super serum complex with 8 types of hyaluronic acid promotes better bare skin
  • water-based formula applies evenly & effortlessly
  • delivers 12-hr hydration, brightens & smooths
  • minimizes look of pores, fine lines & wrinkles
  • sweat protect complex keeps skin looking fresh
  • waterproof, sweatproof, & fragrance free
  • ideal for normal, dry & combination skin


  • vegan
  • 12-hr hydration
  • 16-hr longwear
  • waterproof
  • sweatproof
  • dermatologist tested


  • 100% agree it feels weightless & comfortable on skin
  • 100% agree it looks natural on skin
  • 100% agree it doesn’t look cakey
  • 100% agree it makes skin look smoother

*based on a consumer panel & clinical study of 34 subjects


  • hyaluronic acid: intensely hydrates
  • water: nourishes skin
  • niacinamide: helps brighten & minimize look of pores
  • vegan collagen complex: for a smooth & plump look
  • marine plants: help reduce look of lines & wrinkles
  • sea daffodil: anti-inflammatory & helps brighten


Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
3.8 / 5.0
195 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Skin Tone
Neutral (28)
Light (25)
Fair (15)
Medium (11)
Skin Type
Combination (57)
Dry (24)
Normal (21)
Acne Prone (21)
This Product Is
Moisturizing / Hydrating (62)
Crease Resistant (37)
Long Lasting / Long Wearing (32)
Brightening (22)
This Formula Is
Lightweight (84)
Non Greasy (36)
Buildable (29)
Full Coverage (7)
Rated 5 out of 5
Lightweight but covers good!
Super natural! Perfect for “lazy make up day”! It does stay for the whole day, I do have to use it with the 30 SPF Setting Powder to mattify it after a few hours.
Super lightweight, but still cover a good amount!
July 26, 2022
Chula Vista, CA, US
Age: 25-44
2 months ago
About Me:
Basic Beauty
Rated 1 out of 5
Did not set or stay
I liked the texture going on but it does not set to my face or stay it comes off on anything that touched it. It is like it is sitting on top of my skin
July 25, 2022
Escondido , CA, US
Age: 25-44
10 months ago
About Me:
Makeup Maven
Rated 5 out of 5
Lightweight, beautiful foundation!
I love this foundation for everyday use when I don’t want heavy or full coverage. This foundation is light - med, buildable coverage but def more on the lighter coverage side. I have oily skin and it still wears well. I set it with a powder bc I live in FL and it’s hot. If you have dry skin this would be even more amazing, but works on all skin types. It really makes my skin look nice without looking or feeling heavy or cakey.
July 20, 2022
Orlando , FL, US
Age: 25-44
5 months ago
About Me:
Pro Makeup Artist
Rated 5 out of 5
Great for oily skin!
I think this is my holy grail foundation for oily skin. I love that its medium coverage, which makes for a nice natural look where my freckles can still come through a little bit. The watery texture makes it feel very light weight and soft on my skin. I have very oily complexion, so I have been pairing this with a little shape tape concealer and a bit of powder. By the end of the day I have a little bit of shine but absolutely noticed a drastic improvement using this product. I rarely write reviews for anything, but this is my 3rd bottle and so I feel comfortable with sharing this opinion.
July 12, 2022
Age: 25-44
10 months ago
About Me:
Trendy Tartelette
Rated 5 out of 5
Love for summer
Lightweight but medium liquid coverage that’s great for summer. Goes on like liquid and blends well into the skin. Feels like nothing on. Natural finish. Wears pretty well throughout the day too, although I also use the setting spray.
July 7, 2022
South Windsor, CT, US
Age: 25-44
2 months ago
About Me:
Basic Beauty
Rated 1 out of 5
Cakes up on my skin
I really wanted to like this but after trying several different application methods and making sure my skin was moisturized first, it was still cakey on my face. Makes me look dry and scaly :-(
June 28, 2022
Philadelphia, PA, US
Age: 25-44
Rated 2 out of 5
Not for me, caused breakout.
Great coverage, great concept but some ingredient did not agree with my skin and I broke out all over both checks within 48 hours of using it. Luckily Tarte stands behind their products and I was able to return it. I have never had an issue with any of their other products and still use them all.
June 22, 2022
Tampa , FL, US
Age: 25-44
Rated 2 out of 5
Super disappointed. It is nothing like the tarte water foundation it replaced, it was the BEST foundation I’ve ever used. Breaking out my face and making it flakey this replacement is definitely a flop in my opinion.
June 16, 2022
Louisville , KY, US
Age: 25-44
Rated 5 out of 5
My go-to Foundation
I absolutely love this foundation. It definitely gives a my skin, but better look. It feels so nice on the skin and I love the way it makes my make up look. If I want more coverage, I just go in with a more full coverage concealer. But, I love a light & clean makeup look and this is PERFECT for that. I have dry skin and I don't feel like it ever makes my dry spots look worse. I have repurchased twice.
June 15, 2022
Fayetteville, AR, US
Age: 15-24
About Me:
Basic Beauty
Rated 1 out of 5
This foundation is no match for the one Tarte discontinued. It is so watery and the coverage looks so weird and does not stay. Rainforest of the sea was the best foundation!! I am so sad ya'll discontinued it. Please bring it back!
June 14, 2022
Snohomish, WA, US
Age: 25-44
About Me:
Skincare Obsessed