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base tape™ hydrating primer
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base tape™ hydrating primer
base tape™ hydrating primer
base tape™ hydrating primer
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base tape™ hydrating primer
base tape™ hydrating primer
base tape™ hydrating primer
base tape™ hydrating primer

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  • VEGAN

base tape™ hydrating primer base tape™ hydrating primer

$30
Available for orders $35+ by Afterpay
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WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHAT IT DOES

  • keeps skin hydrated for 12 hours
  • improves foundation application & extends wear
  • helps prevent makeup from caking in lines or pores
  • gives skin a smoother, plumper appearance
  • lightweight serum texture with coconut scent!

 

TARTELETTE TESTED*

  • Immediately before foundation application:
    • 97% said skin felt nourished & had a healthy glow
    • 97% said skin felt instantly hydrated & smoother
    • 100% said skin appeared hydrated & felt soft
  • Immediately after foundation:
    • 100% said it helped foundation apply more evenly
    • 97% said it helped skin look smoother under foundation
    • 97% saw an improvement in the appearance of fine lines
  • After 1 week of use:
    • 100% said product felt nourishing
    • 100% said skin felt & appeared hydrated throughout the day
    • 97% said skin felt softer & looked fresher
    • 97% said skin appeared smoother

*Based on a consumer perception study of 35 participants

 

CLINICAL RESULTS

  • 12-hour hydration*
  • extends the wear of foundation*
  • dermatologist tested
  • vegan

*based on a clinical study of 35 participants

 

SKINVIGORATING INGREDIENTS

  • coconut: nourishes to leave skin smooth & soft
  • jojoba: soothes & helps leave skin soft & supple 
  • grapeseed: helps hydrate without the weight

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.7 / 5.0
1,094 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
870
158
43
10
13
Rated 5 out of 5
Great primer!
I highly recommend this primer. It is super hydrating and just the feel of it when it goes on your skin is so smooth and silky. I just love it. I have dry skin and it works wonderfully on my face.
June 3, 2021
Gilbert, AZ, US
Age: 25-44
About Me:
Trendy Tartelette
Rated 5 out of 5
Love This Primer
Love this primer!!! It’s so hydrating and smells amazing! Perfect for my sensitive skin??
This review was collected as part of a promotion
June 3, 2021
Chattanooga , TN, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Rated 5 out of 5
I'm not big on primers yet I always recommend this to my friends!!!
This primer sinks into my skin beautifully & grips onto shapetape concealer & foundation for longer wear. :) I'm not a big user of primers but I always recommend this one to my friends!!
The coconut scent is a lovely bonus & gives an almost spa-like effect to putting this on your face!
May 30, 2021
Monroe Twp, NJ, US
Age: 15-24
Rated 4 out of 5
This is good product which i have ever used .Thanks
May 25, 2021
New city, milano, GY
Age: 45-64
Rated 5 out of 5
Love it
Smells amazing, lightweight, no acne where applied for me
This review was collected as part of a promotion
May 24, 2021
Hollywood, FL, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Rated 4 out of 5
Much thinner than expected which means I had to use more but it did the job!
This review was collected as part of a promotion
May 24, 2021
Austin, TX, US
Age: 25-44
Purchased
1 month ago
Rated 4 out of 5
Solid primer
I've tried this primer with many different foundations and BB creams and it always works great, would recommend
This review was collected as part of a promotion
May 21, 2021
Edmonton, AB, CA
Age: 25-44
Rated 5 out of 5
Love it!
I was never one to use a primer but after trying this, I’m hooked!
This review was collected as part of a promotion
May 20, 2021
Oakley, KS, US
Age: 25-44
Purchased
4 months ago
About Me:
Basic Beauty
Rated 4 out of 5
Good for humid weather
got this as a sample and i liked it so much i bought a full size tube!
This review was collected as part of a promotion
May 20, 2021
Singapore, Singapore, SG
Age: 45-64
Rated 5 out of 5
Basetaoe
Good for oily skin as a base before putting on foundation.
This review was collected as part of a promotion
May 19, 2021
Kissimmee, FL, US
Age: 25-44
About Me:
Trendy Tartelette