base tape™ hydrating primer
base tape™ hydrating primer
base tape™ hydrating primer
base tape™ hydrating primer


base tape™ hydrating primer
base tape™ hydrating primer


base tape™ hydrating primer base tape™ hydrating primer

skincare priming serum 1.01 fl oz / 30 mL



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Additional Information



Skincare priming serum is like a makeup magnet!


  • keeps skin hydrated for 12 hours
  • improves foundation application & extends wear
  • helps prevent makeup from caking in lines or pores
  • gives skin a smoother, plumper appearance
  • lightweight serum texture with coconut scent!


  • Immediately before foundation application:
    • 97% said skin felt nourished & had a healthy glow
    • 97% said skin felt instantly hydrated & smoother
    • 100% said skin appeared hydrated & felt soft
  • Immediately after foundation:
    • 100% said it helped foundation apply more evenly
    • 97% said it helped skin look smoother under foundation
    • 97% saw an improvement in the appearance of fine lines
  • After 1 week of use:
    • 100% said product felt nourishing
    • 100% said skin felt & appeared hydrated throughout the day
    • 97% said skin felt softer & looked fresher
    • 97% said skin appeared smoother

*Based on a consumer perception study of 35 participants


  • 12-hour hydration
  • extends the wear of foundation
  • dermatologist tested
  • vegan

**based on a clinical study of 35 participants


  • coconut: nourishes to leave skin smooth & soft
  • jojoba: soothes & helps leave skin soft & supple 
  • centella asiatica: antioxidant, rich in amino acids, to hydrate
  • vitamin E: natural preservative that also acts as an emollient & antioxidant


Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten