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base tape™ hydrating primer
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base tape™ hydrating primer
base tape™ hydrating primer
base tape™ hydrating primer

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base tape™ hydrating primer
base tape™ hydrating primer
base tape™ hydrating primer

base tape™ hydrating primer base tape™ hydrating primer

skincare priming serum 1.01 fl oz / 30 mL
$32

  • VEGAN
Full Size(Selected) 1.01 fl oz / 30 mL Travel Size 0.51 fl oz / 15 mL
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Full Size(Selected) 1.01 fl oz / 30 mL Travel Size 0.51 fl oz / 15 mL

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WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHAT IT DOES

  • keeps skin hydrated for 12 hours
  • improves foundation application & extends wear
  • helps prevent makeup from caking in lines or pores
  • gives skin a smoother, plumper appearance
  • lightweight serum texture with coconut scent!

TARTELETTE™ TESTED*

  • Immediately before foundation application:
    • 97% said skin felt nourished & had a healthy glow
    • 97% said skin felt instantly hydrated & smoother
    • 100% said skin appeared hydrated & felt soft
  • Immediately after foundation:
    • 100% said it helped foundation apply more evenly
    • 97% said it helped skin look smoother under foundation
    • 97% saw an improvement in the appearance of fine lines
  • After 1 week of use:
    • 100% said product felt nourishing
    • 100% said skin felt & appeared hydrated throughout the day
    • 97% said skin felt softer & looked fresher
    • 97% said skin appeared smoother

*Based on a consumer perception study of 35 participants

CLINICAL RESULTS**

  • 12-hour hydration
  • extends the wear of foundation
  • dermatologist tested
  • vegan

**based on a clinical study of 35 participants

SKINVIGORATING™ INGREDIENTS

  • coconut: nourishes to leave skin smooth & soft
  • jojoba: soothes & helps leave skin soft & supple 
  • centella asiatica: antioxidant, rich in amino acids, to hydrate
  • vitamin E: natural preservative that also acts as an emollient & antioxidant

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

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4.7 / 5.0
1,186 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
944
167
46
15
14
Rated 5 out of 5
Nice products
Let this dry down for about 2 minutes before applying your makeup. I wasn't expecting it to look & feel so much like moisturizer but it definitely does.
March 11, 2023
Huntington , WV, US
Age: 25-44
Purchased
 7 months ago
About Me:
Basic Beauty
Rated 5 out of 5
Will continue to use
I really like this primer. Makes my face feel very smooth
March 2, 2023
West Seneca , NY, US
Age: 45-64
Purchased
 1 month ago
Rated 5 out of 5
smooth sailing
this is so easy to use and gives a great surface
January 10, 2023
Albuquerque, NM, US
Age: 65+
Purchased
 3 months ago
About Me:
Basic Beauty
Rated 5 out of 5
Needed for Face Tape
Just what I needed to properly use my Face Tape. The color I chose was too light for my skin (I based my selection on same shade as Tarte Foundcealer (Faor to Natural), versus the code 12n/13n)… I was having trouble using just a wee bit of the Tape and a moist sponge. This primer adjusted the application process perfectly. I’ll go up a shad or two on my next Tape.
December 23, 2022
Fairhope , AL, US
Age: 45-64
Purchased
 4 months ago
About Me:
Basic Beauty
Rated 2 out of 5
Not for aging skin
I rarely use foundation and have not tried a primer in years. I decided to try this one and it magnifies my forehead wrinkles exponentially. I am 43 and have never had botox, so maybe it would be ok if I had.
December 2, 2022
Destin, FL, US
Age: 25-44
Rated 3 out of 5
Not the worst
I was expecting pore-minimizing, mine aren't huge but I don't like them. This might not have been the best product to achieve this. Also, the coconut does make an initial application a little greasy if you don't double make sure it's rubbed in all the way. But for a moisturizer, it's a decent product.
September 16, 2022
Texakrana, TX, US
Age: 25-44
Purchased
 7 months ago
About Me:
Basic Beauty
Rated 5 out of 5
Keeps make up on all day/night!
If I could give it 10 stars.. I WOULD! The moment I put this on my face I was already loving it. My make up stayed on allll night & I had no creasing. It really hydrates the face which is great because your make up doesn’t get flaky. I will definitely buy it again.
September 16, 2022
Canyon Country, CA, US
Age: 25-44
Purchased
 7 months ago
About Me:
Basic Beauty
Rated 5 out of 5
Finally Primer That Works
It goes on so easily and I definitely notice a difference in creases disappearing! Super happy with the natural look of my makeup and it also smells reallllyyy good!
September 13, 2022
Mesa, AZ, US
Age: 15-24
Rated 5 out of 5
Love it!
I looooove this product. So hydrating and the perfect base for any cc cream or foundation on top. Fantastic product on my dryish skin, and worth every penny.
September 13, 2022
Melbourne , Victoria , AU
Age: 25-44
Rated 5 out of 5
I like it it's very good and hydrating
September 8, 2022
Saint Joseph, MO, US
Age: 45-64
Purchased
 7 months ago