Lips are the finishing touch to any look, whether it’s full, bold glam or a clear gloss to match a “no makeup” makeup look! tarte™’s lip lineup is designed to meet every preference – check out everything we offer:

maracuja juicy lip collection

Our iconic maracuja juicy lip line is a fan favorite that combines the benefits of a lip gloss, balm, & tint in one product. The OG lip balm is the perfect everyday lippie, but if you want an even juicier pout, check out our plumping formula. There’s also a shimmer version for those extra fun days! If you want bright, bold color & mirror shine, our maracuja juicy lip vinyl is the one for you. Vinyl is a non-plumping, ultra-shiny gloss that comes in full, shimmer & sheer coverage. If you want the nourishment of a balm but the high shine of an oil, check out maracuja juicy plumping lip oil that features our Pom Pom Power Plumper tip that layers the perfect amount of product!

But it doesn’t stop there – if you need your lips to last all day through sippin’ & snackin’, our maracuja juicy liquid lip has got you covered (literally!). It’s full coverage & most importantly, transfer-proof. Plus, we’ve got the smooth, creamy lipstick that glides on like a dream & the crème that has a slightly more satin finish.

We’re especially proud of the pH-powered technology in some of our maracuja juicy lips. The maracuja juicy shift is a plumping gloss that transforms to your perfect pink based on your personal pH! The lip & cheek shift takes things to the next level by doubling as a pH-powered liquid blush!

lip masks, glosses & liners

Outside of our maracuja juicy lip line, we’ve got tons of other options! Explore tarte™’s range of traditional lip glosses, masks & liners for a more classic look. Our lip glosses offer high shine in plumping & non-plumping formulas, while our lip liners help define & enhance the shape of your lips for a fuller, more precise pout.

good-for-you ingredients

tarte™’s lip makeup isn’t just about gorgeous colors – it’s about high-performance naturals that nourish your lips all day long. Our formulas are crafted without parabens, phthalates, or sulfates, making them safe & gentle for everyday wear. Plus, we’ve packed our products with skin-lovin’ ingredients like: Maracuja oil – rich in essential fatty acids & vitamin C for firmer, brighter, smoother-looking lips. Hyaluronic acid – delivers moisture for firmer, more supple looking lips. Acai – powerful antioxidant packed with vitamins A, B, C & E to help restore moisture. Superfruit complex – packed with vitamins & antioxidants for intense nourishment.

So which one is right for you?

If you still can’t choose, we recommend taking the lip quiz to find your perfect pout. But don’t frown, no matter what you’re looking for, we’ve got something for everyone! Our wide range of formulas, finishes & shades will keep your lips happy anytime, anywhere. Plus, nearly every lip product comes in travel size, so you can through ‘em in your travel bag & take them with you on-the-go!