When it comes to creating a flawless base, tarte™ is your go-to destination for the best face makeup. Whether you’re going for a natural glow or a full-coverage glam look, we’ve got everything you need to enhance your natural beauty. From best-selling concealers, tinted moisturizers & foundations to setting sprays, primers, & powders, our formulas are packed with skin-loving ingredients & powerful performance. Ready to find your glow? Let’s break down each step of the routine so you can build your custom complexion routine.
Essential Face Makeup Tools
No matter your makeup skill level, quality tools can make all the difference. Whether you're blending foundation or brightening under-eyes, the right brush or sponge ensures a seamless, airbrushed-looking finish.

For foundation, try the iconic buffer brush™. The fluffy, dome foundation brush is viral for a reason! It flawlessly buffs foundation into skin for an airbrushed effect.

Concealer buffs in flawlessly with the big stick energy concealer brush, or viral concealer paw brush. Both brushes are gentle on delicate skin and provide foolproof application.

To set everything in place, use the FREE set point puff that comes with the creaseless setting & brightening powder.

Prep Like a Pro: Choosing the Right Primer
Prepping your skin with primer helps your makeup glide on smoother, last longer, & look better throughout the day. We have a range of primers tailored to every skin type & finish.

If you love a radiant glow, the maracuja juicy glow primer is infused with skincare benefits to help hydrate & illuminate. Need serious smoothing power? The face tape smoothing primer helps blur the look of pores & fine lines. For hydration, try the base tape hydrating primer.

Which Tarte Concealer Is Right for You?
With a concealer wardrobe as iconic as ours, there’s a perfect match for every skin concern & coverage preference. Looking for full coverage & a matte finish? Go classic with the OG shape tape™ concealer or the. For glowier looks, opt for shape tape™ radiant concealer. If you're all about hydration, the creaseless creamy full-coverage concealer™& shape tape™ creamy concealer deliver moisture without creasing. Target discoloration with CC undereye corrector, & for an effortless, on-the-go concealer, grab the shape tape™concealer stick.
Find Your Perfect Tarte Foundation
Whether you prefer dewy & sheer or matte & full-coverage, tarte has a foundation to match your mood and your skin type. The face tape™ foundation offers full coverage with a natural matte finish, while Amazonian clay 16-hour full coverage foundation delivers long-lasting results with oil control.

For lighter coverage, maracuja tinted moisturizer & BB blur tinted moisturizer SPF 30 are lightweight, hydrating favorites.

Love a glowy base? Grab the maracuja juicy glow tint & creaseless glow skin filter.

Cheekbones 101: Sculpt, Glow & Define
Once your base is on, it’s time to add dimension. For a naturally sculpted look, use the sculpt tape™ contour wand to define your cheekbones, jawline & forehead.

Add a healthy flush with blush tape™ liquid blush. Then enhance your glow with glow tape™ liquid highlighter. The shape tape™ glow powder is a great highlighter option, too!

For a sun-kissed finish, the park ave princess™ matte face & body bronzer is a fan favorite, while Key Largo glow bronzing drops mix beautifully into your skincare or base makeup. Find even more cheeky faves on our cheek collection page.

Lock It In: The Best Way to Set Face Makeup
The final step in your face routine is all about staying power. Setting powders & sprays help prevent creasing, smudging, & oil breakthrough.

For a bright, crease-free finish, try creaseless setting & brightening powder.

Add a setting spray for the ultimate finish. The Life Lock™ hydrating setting spray refreshes skin while locking makeup in place, & the shape tape™ stay spray vegan setting spray offers up to 16 hours of wear.

Bonus: Finish with faux freckles in seconds with the go with the faux freckle stamp!