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maracuja juicy lip shift

maracuja juicy lip shift

$27
$27

pH-powered plumping balm

Tarte Cosmetics product with blue cap and rose gold body on a white background
Tarte Cosmetics product with blue cap and rose gold body on a white background
mj_plump_shift_-_ciara_-_autoplay_3x4_1 (720p).mp4
mj_plump_shift_-_ciara_-_autoplay_3x4_1 (720p).mp4
Close-up of a woman's face with blue berry in her mouth, wearing blue eyeliner.
Close-up of a woman's face with blue berry in her mouth, wearing blue eyeliner.
Before and after comparison of plump lips with text indicating product effectiveness.
Before and after comparison of plump lips with text indicating product effectiveness.
Before and after comparison of lips with immediate hydration, showing a visible improvement in color and texture.
Before and after comparison of lips with immediate hydration, showing a visible improvement in color and texture.
Tarte makeup product with colorful packaging on a white background
Tarte makeup product with colorful packaging on a white background
Cosmetic product with maracuja and vitamin E text on a white background
Cosmetic product with maracuja and vitamin E text on a white background
Tarte Cosmetics product with blue cap and rose gold body on a white background
Tarte Cosmetics product with blue cap and rose gold body on a white background
mj_plump_shift_-_ciara_-_autoplay_3x4_1 (720p).mp4
mj_plump_shift_-_ciara_-_autoplay_3x4_1 (720p).mp4
Close-up of a woman's face with blue berry in her mouth, wearing blue eyeliner.
Close-up of a woman's face with blue berry in her mouth, wearing blue eyeliner.
Before and after comparison of plump lips with text indicating product effectiveness.
Before and after comparison of plump lips with text indicating product effectiveness.
Before and after comparison of lips with immediate hydration, showing a visible improvement in color and texture.
Before and after comparison of lips with immediate hydration, showing a visible improvement in color and texture.
Tarte makeup product with colorful packaging on a white background
Tarte makeup product with colorful packaging on a white background
Cosmetic product with maracuja and vitamin E text on a white background
Cosmetic product with maracuja and vitamin E text on a white background
 
 

maracuja juicy lip shift

pH-powered plumping balm

$27
$27
 
 
View full details

One-time purchase: $27.00

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  • Delivered every 6 months. Get 15% off today and all future orders.: $27.00
  • Delivered every 4 months. Get 15% off today and all future orders.: $27.00
  • Delivered every 3 months. Get 15% off today and all future orders.: $27.00

pair with

Lip liner pencil with brand name on a white background
maracuja juicy lip liner
$23
mauve

maracuja juicy lip shift

maracuja juicy lip shift

100%
saw immediate hydration*
100%
saw more plump lips**

what it is

A pH-powered plumping gloss-balm with hyaluronic acid that shifts like magic into a custom pink shade!

why we love it

maracuja juicy lip shift is an all-in-1 plumping balm, gloss, color + hydrating treatment that reacts with your natural pH to create a personalized pinky pop. Each shade transforms into a similar custom pink while drenching lips in juicy color + stained-glass shine. Hyaluronic acid + 10+ superfruits help moisturize, nourish + smooth the look of lip lines for a pillowy-looking pout. Plus, it’s clinically proven to hydrate* + plump the look of lips** . Plus, it's powered by maracuja passion fruit oil from our all-female co-op in the Amazon for smoother, softer-looking lips. Vegan, cruelty-free & dermatologist tested.

tartelette™ tested

  • 100% saw more plump lips**
  • 100% saw immediate hydration*

skinvigorating™ ingredients

  • 10+ superfruit complex: antioxidant-rich to help smooth, nourish & hydrate
  • maracuja oil: rich in essential fatty acids & vitamin C for smoother, softer-looking lips
  • hyaluronic acid: moisturizes & plumps look of lips

always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more

*Based on a clinical study of 30 subjects
**Based on a clinical study of 30 subjects after 10 minutes

how to

how to

  • click just enough to bring up a little product
  • swipe directly onto lips— layer for more color + juicy shine
  • juicy tip: a little goes a long way! Since the click-up packaging doesn’t retract, only click up what you need.

trophy case

viral beauty products
The 2023 Nylon Beauty Hit List
WWD Shop Editor's Choice 2025

Overall rating: 4.580198 / 5 from 505 reviews.

AI Generated Review Summary

The maracuja juicy shift is a pH-powered plumping gloss-balm that provides great hydration and shifts into a custom pink shade. Customers appreciate its beautiful color, natural look, and plumping effect on the lips. The gloss is nourishing and refreshing, though opinions on the smell are mixed.

Summary topics

  • Hydration (4%): It was observed by customers that the product provides great hydration and is highly hydrating.
  • Custom Pink Shade (8%): It was noted by customers that the color of the product is beautiful, subtle, and perfect.
  • Beautiful Color (36%): A significant amount of customers expressed appreciation for the beautiful color of the product, with many stating that it looks and feels amazing on their lips.
  • Natural Look (11%): It was highlighted by customers that the look of the product is very natural and it makes their lips look amazing.
  • Beautiful Shade (9%): It was noted by customers that the shade of the product is beautiful and adds moisture to their lips.

Review topics: ["color","feels","quality","smells","results","look","packaging","shipping","texture","shade","formula","lips","sensation","gift","ingredients","shift","pleasure","design","coverage","pink","compliments","gloss","shine","taste","hydrating","tint","plumping","moisturizer","effect","ego"].

Review highlights

  • "My lips look smoth and the color it gives looks great on me ( natural pink)" — Yenny N.
  • "I’ve been using these exclusively for the past few months and absolutely love them!" — Deanna
  • "Great color, makes my lips feel so hydrated!" — Jen J.

Reviews

Im BLUE & CUTE!

"AMAZING!!!! Loved this lippie. It makes ur lips plump and feel oh so fresh. Surprisingly brings out ur natural lip color pop and look ravishing. Will last 10hrs plus!!! Will continue to buy. Did I mention the packaging is super cute!"

— SANDY O. (5/5)

I love this!

"This shade is legitimately so pretty! I love the color changing effect, I think it's so cool. I was in a wedding and wore this shade, literally everyone complimented my lip color! Definitely a favorite!"

— Kay T. (5/5)

The Shift is my favorite of them all!

"Shift is the best in my opinion because it's easy to apply, if you "mess up" it's not very noticeable, if at all. It goes on as a sheer shade of the color and is very nourishing. I love pulling out the blueberry one and getting double takes, the colors are so fun! Fig is a great, more natural color, too."

— Abby (5/5)

Maracuja lip shift

"I love the lip products but they do seem to dry out my lips, so then I just use more frequently!"

— Mamie S. (4/5)

Good overall

"Smells great and it goes on light. Overall very good product."

— mary L. (5/5)

Great lip gloss

"Very cool that it turns into a pink color"

— Mai K. (5/5)

Love it

"I like how moisturizing it feels, but also how it color changes."

— Alisha L. (5/5)

Nice lip juicy

"Good quality, I bought it as a gift and my friend loved it"

— Shahla J. (5/5)

Perfect

"Highly recommend. I pretty much own every color."

— Briana N. (5/5)

Enjoy the change

"I like this product as it went on well. And i enjoyed the shade it turned to"

— S T. (5/5)

Q&A

Do they all turn the same shade on your lips or does it matter which color you pick? Is color of tube is just artificial coloring?
Hi there! Each color will shift to a similar pinky pop!
What shade for more of a nude lip color?
Hi there! This is a pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade, not nude.
Is this the same formula as the original juicy balm or is it the plumping formula with a tingle?
It's pH-powered plumping balm, gloss, color & hydrating treatment all-in-1