★★★★★ ★★★★★
1.1K

big ego™ vegan mascara

big ego™ vegan mascara

$28
$28

ultra-black volumizing mascara for bigger, dramatic lashes

Tarte Big Ego mascara in a bright pink tube with gold script lettering, shown with the black applicator wand and a matching pink cap on a white background.
Tarte Big Ego mascara in a bright pink tube with gold script lettering, shown with the black applicator wand and a matching pink cap on a white background.
BigEgoMascara_Allesia_AP Streaming format (720p).mp4
BigEgoMascara_Allesia_AP Streaming format (720p).mp4
Before and after comparison of eye makeup application with text '100% agree it didn't smudge'.
Before and after comparison of eye makeup application with text '100% agree it didn't smudge'.
Close-up of a woman applying mascara to her upper lashes, with a bright pink mascara tube visible at the lower left. Text on the image reads '16-hr flake-free & longwear.
Close-up of a woman applying mascara to her upper lashes, with a bright pink mascara tube visible at the lower left. Text on the image reads '16-hr flake-free & longwear.
Pink mascara tube with brush on a white background, featuring text about ingredients.
Pink mascara tube with brush on a white background, featuring text about ingredients.
Tarte Big Ego mascara with full-size and travel-size versions on a white background
Tarte Big Ego mascara with full-size and travel-size versions on a white background
A bright pink Tarte Big Ego mascara tube stands upright on a pale pink background, with the wand placed diagonally in front. Pink text callouts around it describe ingredients: sunflower seed wax, glycerin, vitamin BS, and babassu.
A bright pink Tarte Big Ego mascara tube stands upright on a pale pink background, with the wand placed diagonally in front. Pink text callouts around it describe ingredients: sunflower seed wax, glycerin, vitamin BS, and babassu.
maureen kelly, founder of tarte cosmetics wearing a denim jacket with pink text and paint splatter print, posed against a light pink background with a large pink text graphic reading '#1 mascara brand'.
maureen kelly, founder of tarte cosmetics wearing a denim jacket with pink text and paint splatter print, posed against a light pink background with a large pink text graphic reading '#1 mascara brand'.
tarte big ego mascara in travel size and full size on a pink background
tarte big ego mascara in travel size and full size on a pink background
Tarte Big Ego mascara in a bright pink tube with gold script lettering, shown with the black applicator wand and a matching pink cap on a white background.
Tarte Big Ego mascara in a bright pink tube with gold script lettering, shown with the black applicator wand and a matching pink cap on a white background.
BigEgoMascara_Allesia_AP Streaming format (720p).mp4
BigEgoMascara_Allesia_AP Streaming format (720p).mp4
Before and after comparison of eye makeup application with text '100% agree it didn't smudge'.
Before and after comparison of eye makeup application with text '100% agree it didn't smudge'.
Close-up of a woman applying mascara to her upper lashes, with a bright pink mascara tube visible at the lower left. Text on the image reads '16-hr flake-free & longwear.
Close-up of a woman applying mascara to her upper lashes, with a bright pink mascara tube visible at the lower left. Text on the image reads '16-hr flake-free & longwear.
Pink mascara tube with brush on a white background, featuring text about ingredients.
Pink mascara tube with brush on a white background, featuring text about ingredients.
Tarte Big Ego mascara with full-size and travel-size versions on a white background
Tarte Big Ego mascara with full-size and travel-size versions on a white background
A bright pink Tarte Big Ego mascara tube stands upright on a pale pink background, with the wand placed diagonally in front. Pink text callouts around it describe ingredients: sunflower seed wax, glycerin, vitamin BS, and babassu.
A bright pink Tarte Big Ego mascara tube stands upright on a pale pink background, with the wand placed diagonally in front. Pink text callouts around it describe ingredients: sunflower seed wax, glycerin, vitamin BS, and babassu.
maureen kelly, founder of tarte cosmetics wearing a denim jacket with pink text and paint splatter print, posed against a light pink background with a large pink text graphic reading '#1 mascara brand'.
maureen kelly, founder of tarte cosmetics wearing a denim jacket with pink text and paint splatter print, posed against a light pink background with a large pink text graphic reading '#1 mascara brand'.
tarte big ego mascara in travel size and full size on a pink background
tarte big ego mascara in travel size and full size on a pink background
 
 

big ego™ vegan mascara

ultra-black volumizing mascara for bigger, dramatic lashes

$28
$28
 
 
Full Travel
View full details

One-time purchase: $28.00

Subscribe & Save — delivery frequency options:

  • Delivered every 6 months. Get 15% off today and all future orders.: $28.00
  • Delivered every 4 months. Get 15% off today and all future orders.: $28.00
  • Delivered every 3 months. Get 15% off today and all future orders.: $28.00

pair with

A tube of tartelette tubing lash primer with the wand applicator showing the clear product.
tartelette™ tubing lash primer
$28
multi

big ego™ vegan mascara

big ego™ vegan mascara

100%
said it didn’t smudge after 2 weeks of use**
97%
said their lashes looked instantly bigger & more dramatic*

what it is

An ultra-black volumizing mascara clinically proven to lengthen, volumize & curl for bigger, fuller, more dramatic-looking lashes.

why we love it

Let your lashes be full of themselves with big ego™ vegan mascara! It delivers fully-loaded, ultra-black volume for lashes that look bigger, longer & more dramatic. The hourglass-shaped confiDENSE booster brush™ hugs the lash line, while twisted bristles catch short + long lashes to separate & build bold volume without clumping. The lash-loving formula conditions with babassu oil, glycerin + vitamin B5. It delivers 16-hour flake-free wear & 100% said it didn’t smudge.* Best for: anyone who wants ultra-black, bigger & more dramatic-looking lashes with a full bristle brush that builds volume, length + curl. Vegan, cruelty-free, ophthalmologist tested & safe for contact lens wearers. Looking for on-the-go? Shop travel-size.

tartelette™ tested

  • 16-hour flake-free
  • 16-hour longwear
  • clinically proven to lengthen, volumize & curl*
  • 100% said it didn’t smudge after 2 weeks of use**
  • 97% said their lashes looked instantly bigger & more dramatic*

skinvigorating™ ingredients

  • babassu oil: nourishes lashes
  • glycerin: hydrates & conditions
  • vitamin b5: moisturizes lashes
  • sunflower seed wax: helps lashes appear thicker
  • peptide: encourage healthier-looking lashes

always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more

*based on a clinical & consumer panel study of 32 subjects
**based on a consumer panel study of 32 subjects after 2 weeks
***Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales, January-December 2025

how to

how to

  • start at the base of lashes & wiggle the bristle brush from root to tip
  • pull upward through lashes to separate + build length, volume + curl
  • apply 2 consecutive coats for your longest, fullest-looking lashes


Overall rating: 4.4344263 / 5 from 1098 reviews.

AI Generated Review Summary

The big ego™ vegan mascara is praised for its effective brush and wand, which provide great volume and length to lashes without clumping. Customers appreciate the mascara's volumizing formula that enhances the look of their lashes, making them appear fuller and longer. While some feedback mentions varied experiences with flaking, the overall consensus highlights its ability to deliver a beautiful lash look without irritating the eyes.

Summary topics

  • Brush Effectiveness (9%): Customers expressed satisfaction with the brush, describing it as big, full, soft, and effective.
  • Formula Quality (5%): Customers expressed satisfaction with the formula, as it was described as great, awesome, and perfect.
  • Volume Effect (8%): It was noted by customers that the volume of this mascara is great and gives amazing length and volumizing effects.
  • Wand Control (4%): Customers expressed satisfaction with the wand, describing it as great, amazing, and easy to control.
  • Lash Appearance (10%): It was highlighted by customers that the mascara makes their lashes look great and doesn't clump together.

Review topics: ["size","color","feels","smells","quality","results","look","issues","packaging","volume","formula","price","eyes","length","shape","mascara","coverage","light","ingredients","lashes","boost","container","impact","brush","gift","eyelashes","wand","buy","flaking","clumps"].

Review highlights

  • "My lashes look so long and have such great volume to them and they look stunning all day." — Kelsye D.
  • "It gives really good volume and makes my short lashes look great!" — Marlee C.
  • "I love the other one but I think this works even better for me." — Madelon B.

Reviews

My new favorite mascara!

"My lashes appear fuller and longer without clumping. It only takes one layer for full lashes. My only complaint is the brush can get clumpy sooner than my other favorite, ManEater"

— Jace (4/5)

Fabulous in a pink tube

"My absolute favorite mascara. I couldn’t find it in stores for some time and it was an awful experience. Ordered on automatic delivery now so I never experience being without again. Have used it for years."

— Megan L. (5/5)

My favorite mascara!

"Feels expensive, looks fantastic, really makes my eyes pop and my lashes look amazing! Love the metal packaging and hot pink color. I feel like I get so much volume it looks like false lashes. My absolute favorite and go to mascara! A+++!!!"

— Dani (5/5)

My Fav

"Always been my favorite. Makes my lashes super full and adds length!"

— Teresa D. (5/5)

The best!

"I have naturally long eye lashes and this is the only mascara that doesn’t clump and goes on easily. This is the only mascara I’ll buy!"

— Cassie G. (5/5)

Love Love Love

"Ive been searching for years for what works best for me and my lashes-- father straight, blonde, and short. This is the one for me, I keep being recommended to layer multiple formulas/wands but i don't want to. With this mascara I don't have to <3"

— Dani (5/5)

"Love this mascara! I received a sample from Tarte & they have got me addicted! I typically go for Dior Show, but this is comparable to me. My 21 year old daughter & I love it so much, I bought the full size. Had to!"

— CoCo (5/5)

Big Ego Mascara

"The mascara is good it defines my lashes well, it would be nice if they added more thickness to the lash without clumping. It doesn't thicken them as much as the old tarte mascara."

— Michelle C. (4/5)

Mascara

"This is my favorite mascara. Easy on off."

— Teresa S. (5/5)

Best Mascara

"There's no other mascara like Big Ego! My must have for super full, long lashes with no clumping, and lasts until you take it off"

— Holli B. (5/5)

Q&A

How soon does this dry?
It takes a minute or 2 if you cake it on but it&#x27;s pretty quick.
What sets this apart from other tarte mascaras?
The applicator is curved to the eye
Does this mascara run or flake? Any cases of stinging sensitive eyes?
this mascara is my favorite mascara because it lasts all day and doesn&#x27;t flake!
Is this mascara more for length curl or volume?
Hi Tartelette! Our big ego™ vegan mascara is for lengthening volumizing and curling lashes. :)
Is this water resistant like the maneater mascara?
Nope. Not water resistant