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“Giving back has always been a big part of our DNA since day 1 at tarte, either through female empowerment with scholarships for young women, animal rescue, environmental conservancy, or giving back to teachers. I believe that we all rise together when we lift each other up.” - Maureen Kelly
kind since '99™
100% net proceeds*
100% net proceeds of all tarte.com orders from 7/7/25-7/13/25 was donated to World Central Kitchen to provide fresh meals & emergency support to those affected by the devastating floods.
$4M in-kind donations
Giving back is at the heart of everything we do & we work hard each year to help where we can. In 2024 we gave $4M & are continuing our mission to contribute to people in need this year.
$1M to natural disaster relief
Our hearts are with those affected by the natural disasters in California & the Carolinas. Thank you to all the firefighters, rescue teams & 1st responders for their tireless support & dedication.
#stormoflove TikTok Live
In 2024, we donated $100K from tarte.com & TikTok Live orders & our founder & CEO gave $150K. This $250K helped World Central Kitchen support those impacted by Hurricanes Helene & Milton!
global kindness tour
In honor of our 25th anniversary, we celebrated with a 25-city global kindness tour with activations to give back to the communities that have helped make tarte what it is today.
@wickedsweetfl
@duo58cafe
@nutbar.co
@broadst_doughco
@fizzfacialbarnashville
@mickeys_ice_cream
@ladyandthemug
@distantworldscoffee
@picnicave
@lifeisgoudatampa
At tarte, we’re all about supporting teachers! We've cleared 2K+ wishlists, donated 10K+ products & Maureen Kelly even chipped in $50K to keep the love going. Plus, teachers get 40% off all year long.
With $150K awarded to female entrepreneurs in 2023 & $300K awarded to Black-female owned businesses in 2024, we helped them grow & thrive.
Our creative hub where entrepreneurs & creators can level up! We're serving business resources, office spaces to create content, mentorship, expert talks, tech support & handy tarte templates like media kits & business plans. Bonus: the winners of our small business awards will be the very first to join the tarte labs fam!
Giving back to the organizations close to our hearts just got a lot easier. Our 501(c)(3) non-profit is dedicated to causes important to us: female empowerment, anti-bullying, equality, animal rescue & environmental conservancy.
1% of your order donated* to your charity of choice with no extra cost to you.
We helped fund an all-female co-op in the Amazon, to sustainably source maracuja oil & provide local women with resources, skills & training to succeed in business.
Since our beginnings in 1999, being a cruelty-free brand has remained at the core of our values. We’re all about spreading love to our furry friends, & donate to countless animal shelters, providing support & care all year long.
Our tartelette U mentorship program is packed with beauty-loving college students who receive insider access to the powerhouse tarte leadership team for 1:1 mentorship, new product launches & more!
$5.5M+
in-kind donations*
172
small businesses supported
54
customers invited #trippinwithtarte
100%
net proceeds donated to creators' charity of choice*
650+
customer giveaway winners
36+
customers in photoshoots
*during specific time period in 2024
Texts so good, your ex would be jealous.
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