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Which tarte™ concealer is right for me?


Finding the right concealer is a lot like dating. You have to shop around, but when you know, you know. With the right concealer in hand, you can do just about anything: conceal, contour, highlight, use it as a microphone when you’re dancing around your room getting ready…

Just like your S.O., the concealer that’s best for you might be different from your bestie. It all depends on what you’re looking for. Dry skin? You’ll want something moisturizing. Acne? You’ll want fuller coverage. Different formulas work better for different skin types & beauty boundaries.

One thing you’ll always want in a concealer is a vegan, dermatologist-tested formula. Lucky for you, you’ll find that in all tarte™ concealers. Plus, you’ll find a wide range of shades for undetectable coverage. After all, with 1 shape tape™ sold every 4 seconds, we are the #1 concealer brand!

Asking yourself what concealer should I use? Ahead, we break down how to choose a concealer from our top five, & tarte™ employees share why they can’t live without ’em!

shape tape™ concealer

The OG, the day 1, the tride & true holy grail is shape tape™ full-coverage concealer.

“This is my holy grail of concealer. I would be lost without it!,” tarte™ Product Development Exec. Director Victoria Grabover says.

If you have combo or oily skin, this one’s for you! The full-coverage formula has a natural matte finish that conceals dark circles, pesky blemishes & more with ease thanks to the jumbo speed smoother™.

“I’m all about a matte flawless finish,” Victoria says.

The 12-hr crease-proof, waterproof formula isn’t cakey & won’t settle, thanks to tape technology™ that smooths & blurs the appearance of fine lines & wrinkles. Infused with licorice root to brighten & color correct the appearance of skin, it’s perfect for concealing the look of dark circles & hyperpigmentation.

Victoria uses shade 38N (medium tan neutral) under her eyes & 44H (tan) to spot treat over her foundation. With just 1 swipe, shape tape™ smooths & brightens to make eyes appear lifted & imperfections appear invisible.

“It makes me look awake & refreshed all day, every day!,” Victoria adds.

It doesn’t get better than 16 hours of flawless wear. Oh wait, actually, it does: shape tape™ is infused with shea & mango butters to moisturize & condition while you wear it!

Don’t just take it from us, Victoria will tell you herself, “This is the best concealer in the world!”

Pro tip: pair with face tape™ foundation for a full-coverage look without the full feel.

shape tape™ creamy concealer

Love shape tape™, but looking for extra hydration? This concealer was made for you! Shape tape™ creamy is the iconic shape tape™ formula but it’s like having a built-in eye cream for 24-hour hydration.

Like the OG formula, shape tape™ creamy delivers waterproof full coverage with a natural matte finish, but with added moisturizing ingredients. Ultra-nourishing prickly pear intensely moisturizes, along with hydrating hyaluronic acid & mango butter. 

“When I'm on the go, I love to use my shape tape™ creamy & dot it on my dark spots for that quick coverage!,” says Marketing & PR Coordinator Ava Salvatore.

Our proprietary cushion tape™ technology helps smooth & reduce the look of fine lines, wrinkles & pores, making it especially ideal for mature skin. The creamy, cushiony formula isn’t cakey & won’t settle, delivering 12-hour crease-proof wear.

“It stays on all-day & doesn’t crease whatsoever,” Ava says. “I’ve tried a lot concealers & nothing compares to the coverage & finish that shape tape™ creamy delivers.”

Shape tape™ creamy is infused with skin-living ingredients like shea butter to help condition skin & raspberry ketone to help skin look & feel more youthful.

Bonus! If you struggle with acne or redness, shape tape™ creamy is a great choice for you. Ginseng helps calm the appearance of redness, & meadowsweet has anti-inflammatory properties.

Shape tape™ creamy also makes for a great undereye brightener, as avocado butter brightens the appearance of dark circles. It can also be used as highlighter when you go a shade or two lighter than usual. Likewise, go a shade or two darker than usual for contour. This is Ava’s favorite way to use it!

Pair with shape tape™ cloud cream for your dreamiest skin ever!

shape tape™ radiant medium coverage concealer

The newest addition to the shape tape™ fam, shape tape™ radiant is the concealer for you if you prefer a more glowy, skin-forward look! Think golden hour in the form of a concealer.

“It gives me buildable coverage with a lit-from-within glow & it’s sooo hydrating,” Anna Nikolai, Site Merchandising Senior Coordinator says.

We like to say the flexible, medium coverage of shape tape™ radiant is featherlight & bright. Our photoluminescent complex neutralizes the appearance of pesky dark circles & brightens undereyes for the look of 8+ hrs of beauty sleep.

The skin-lovin’ formula blurs, brightens & smooths the look of skin, all while giving you the ultimate “no makeup makeup” look. It has a radiant finish, so it gives your skin a healthy-looking glow.

Infused with seaberry (AKA nature’s beauty fruit) & our triple hyaluronic acid blend, shape tape™ radiant nourishes like an eye cream with 24-hour hydration. Hyaluronic acid not only delivers moisture, but also gives the look of more supple-looking skin. 

If you’re acne-prone or have sensitive skin, shape tape™ radiant is infused with anti-inflammatory niacinamide & green tea, while ginseng helps reduce the appearance of redness.

Licorice root & diamond powder help brighten & even the look of your skin tone – perfect if you have scars, dark spots or dull skin.

No meltdowns here! This formula is waterproof & 12-hr crease-proof with all-day longwear.

“It's honestly so beautiful on the skin!” Anna adds.

Pair with maracuja juicy glow tint for your juiciest skin ever!

creaseless concealer™

Dull or dry skin? This concealer has everything you need to perk you up!

creaseless concealer™ is infused with good-for-your-skin ingredients to brighten, hydrate, smooth the look of skin &, most importantly, conceal. The full-coverage formula gives a natural radiant finish & covers the look of tired eyes, redness & more for 16 hours of longwear. A little goes a long way–you don’t need a lot, just 1 dot!

“I love the natural finish & moisturizing texture without feeling greasy!,” Director of Social Media Damaneke Santiago says.

“It offers the perfect coverage for my dark circles & blemishes,” Damaneke adds.

The waterproof formula doesn’t crease or sit in lines, making it the perfect candidate for mature skin.

“It’s the best concealer for fine lines! It stays put all day without creasing,” Damaneke says.

It’s also infused with lots of skincare: maracuja oil hydrates the skin & gives a firmer, smoother appearance while mineral pigments soothe & soften the skin! Plus, it’s got vitamin C which brightens & evens out the look of skin!

Damaneke is & always will be a 4-lifer when it comes to creaseless concealer™: “I love that this concealer offers both hydration & a radiant finish–it’s my go-to on days when I need full coverage. A little goes a long way!”

Pair with maracuja tinted moisturizer to enhance your natural radiance!

Still stumped on what formula is right for you? Take our concealer quiz & find your perfect match! As an added bonus, you can try before you buy for 14 days when you take the quiz!*

Now that you’ve found the best concealer for you, find your perfect shade match in seconds using the virtual try-on feature. Wanna complete your look? Perhaps one of our award-winning mascaras or best-selling lip glosses? Take our quiz & let our beauty concierge, Taylor, make personal recommendations for you!

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