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big ego™ vegan mascara

big ego™ vegan mascara

$28
$28
Pink mascara with black brush on a white background
Pink mascara with black brush on a white background
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Four close-up images show eyes before and after mascara application. Text reads: 97% agree their lashes look instantly bigger & more dramatic* *based on a clinical & consumer panel study of 32 subjects.
Four close-up images show eyes before and after mascara application. Text reads: 97% agree their lashes look instantly bigger & more dramatic* *based on a clinical & consumer panel study of 32 subjects.
Two pairs of eyes, one before and one after makeup application, demonstrate enhanced eyelashes. Text reads: 100% agree it didn’t smudge, referencing a study of 32 subjects over two weeks.
Two pairs of eyes, one before and one after makeup application, demonstrate enhanced eyelashes. Text reads: 100% agree it didn’t smudge, referencing a study of 32 subjects over two weeks.
A mascara brush with twisted double fiber bristles, described as an hourglass shape that hugs the lashline for maximum pigment. Text highlights: confidence booster brush, hourglass shape hugs lashline, max pigment.
A mascara brush with twisted double fiber bristles, described as an hourglass shape that hugs the lashline for maximum pigment. Text highlights: confidence booster brush, hourglass shape hugs lashline, max pigment.
A pink tube of Tarte Cosmetics mascara labeled Big Ego with an attached brush is displayed against a white background. Text highlights ingredients: vitamin b5 moisturizes lashes, glycerin hydrates and conditions, babassu nourishes lashes, sunflower seed wax moisturizes.
A pink tube of Tarte Cosmetics mascara labeled Big Ego with an attached brush is displayed against a white background. Text highlights ingredients: vitamin b5 moisturizes lashes, glycerin hydrates and conditions, babassu nourishes lashes, sunflower seed wax moisturizes.
Pink mascara tubes labeled Big Ego by Tarte Cosmetics are standing upright. One tube's wand is visible. Text above them reads full-size and travel-size on a plain background.
Pink mascara tubes labeled Big Ego by Tarte Cosmetics are standing upright. One tube's wand is visible. Text above them reads full-size and travel-size on a plain background.
Pink mascara with black brush on a white background
Pink mascara with black brush on a white background
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01K57DWR8C76N7R8M2QXRKRBHS.jpg%3Fv%3D1757964822
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01K57DWR8C76N7R8M2QXRKRBHS.jpg%3Fv%3D1757964822
Four close-up images show eyes before and after mascara application. Text reads: 97% agree their lashes look instantly bigger & more dramatic* *based on a clinical & consumer panel study of 32 subjects.
Four close-up images show eyes before and after mascara application. Text reads: 97% agree their lashes look instantly bigger & more dramatic* *based on a clinical & consumer panel study of 32 subjects.
Two pairs of eyes, one before and one after makeup application, demonstrate enhanced eyelashes. Text reads: 100% agree it didn’t smudge, referencing a study of 32 subjects over two weeks.
Two pairs of eyes, one before and one after makeup application, demonstrate enhanced eyelashes. Text reads: 100% agree it didn’t smudge, referencing a study of 32 subjects over two weeks.
A mascara brush with twisted double fiber bristles, described as an hourglass shape that hugs the lashline for maximum pigment. Text highlights: confidence booster brush, hourglass shape hugs lashline, max pigment.
A mascara brush with twisted double fiber bristles, described as an hourglass shape that hugs the lashline for maximum pigment. Text highlights: confidence booster brush, hourglass shape hugs lashline, max pigment.
A pink tube of Tarte Cosmetics mascara labeled Big Ego with an attached brush is displayed against a white background. Text highlights ingredients: vitamin b5 moisturizes lashes, glycerin hydrates and conditions, babassu nourishes lashes, sunflower seed wax moisturizes.
A pink tube of Tarte Cosmetics mascara labeled Big Ego with an attached brush is displayed against a white background. Text highlights ingredients: vitamin b5 moisturizes lashes, glycerin hydrates and conditions, babassu nourishes lashes, sunflower seed wax moisturizes.
Pink mascara tubes labeled Big Ego by Tarte Cosmetics are standing upright. One tube's wand is visible. Text above them reads full-size and travel-size on a plain background.
Pink mascara tubes labeled Big Ego by Tarte Cosmetics are standing upright. One tube's wand is visible. Text above them reads full-size and travel-size on a plain background.
 
 

big ego™ vegan mascara

$28
$28
 
 
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pair with

A tube of tartelette tubing lash primer with the wand applicator showing the clear product.
tartelette™ tubing lash primer
$28
multi

big ego™ vegan mascara

big ego™ vegan mascara

100%
said it didn’t smudge after 2 weeks of use*
97%
said their lashes looked instantly bigger & more dramatic*

Let your lashes be full of themselves with big ego™ vegan mascara!

how to

how to

  • apply in a zigzag motion, starting at the base of lashes & pulling through to the tip
  • Apply two coats for enhanced volume & drama!

Overall rating: 4.429363 / 5 from 1083 reviews.

AI Generated Review Summary

The big ego™ vegan mascara is praised for its effective formula, easy application, and impressive lash volume. Customers appreciate the wand's control and the product's ability to deliver a flawless, long-lasting look without flaking or clumping.

Summary topics

  • Wand Control: 4%
  • Formula Effectiveness: 5%
  • Application Ease: 3%
  • Brand Performance: 3%
  • Lash Appearance: 10%

Review topics: ["size","volume","ingredients","smells","results","quality","color","issues","feels","packaging","formula","price","look","eyes","length","use","shape","coverage","light","buy","container","boost","impact","works","gift","effect","mascara","lashes","brush","eyelashes"].

Review highlights

  • "My lashes look so long and have such great volume to them and they look stunning all day." — Kelsye D.
  • "My lashes look amazing and I love that it's cruelty free and vegan." — Allana B.
  • "Highly recommended long lasting and eyes look amazing" — Mariena H.

Reviews

This mascara is NOT waterproof AT ALL

"I look like a raccoon with this after 10 minutes of wear. It makes dark under eye circles even just from blinking. I literally had to throw out two full mascara bottles because there was no way to make them not smear all over my under eyes and make me look terrible (and be embarrassed to no end)"

— AE (1/5)

Finally!

"Tried so many different type of mascara applicators. My short and thin eyelashes finally got the uplift they need it!"

— eve b. (5/5)

Love Love Love

"Ive been searching for years for what works best for me and my lashes-- father straight, blonde, and short. This is the one for me, I keep being recommended to layer multiple formulas/wands but i don't want to. With this mascara I don't have to <3"

— Dani (5/5)

Favorite mascara

"This has been my favorite mascara for years! Love the applicator and fullness"

— Samantha (5/5)

LOVE!

"This is always my go to mascara!"

— Meredith J. (5/5)

Love love love

"Such a great mascara. It’s the only one I use anymore. Great definition and volume in one product!"

— Alissa M. (5/5)

"Favorite mascara !!!!"

— Sally (5/5)

Smudged

"Raccoon eyes within an hour. So bizarre because I love every other mascara from Tarte. They are always my go-to for lashes but this one missed the mark entirely. No idea why all the reviews don’t mention the smudging under the eyes because it happens almost immediately!"

— Sarah F. (1/5)

The BEST!!!!

"Hands down my favorite mascara!"

— Rachael K. (5/5)

Great mascara coverage

"I love this mascara big ego, it's easy to find in my makeup bag because of the bright pink. Just need two coats and I'm good to go, non clumping and just thick and dense lashes."

— Sabrina C. (5/5)

Q&A

How soon does this dry?
It takes a minute or 2 if you cake it on but it&#x27;s pretty quick.
What sets this apart from other tarte mascaras?
The applicator is curved to the eye
Does this mascara run or flake? Any cases of stinging sensitive eyes?
this mascara is my favorite mascara because it lasts all day and doesn&#x27;t flake!
Is this mascara more for length curl or volume?
Hi Tartelette! Our big ego™ vegan mascara is for lengthening volumizing and curling lashes. :)
Is this water resistant like the maneater mascara?
Nope. Not water resistant