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big ego™ vegan mascara

big ego™ vegan mascara

$28
$28
Pink mascara with black brush on a white background
Pink mascara with black brush on a white background
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Four close-up images show eyes before and after mascara application. Text reads: 97% agree their lashes look instantly bigger & more dramatic* *based on a clinical & consumer panel study of 32 subjects.
Four close-up images show eyes before and after mascara application. Text reads: 97% agree their lashes look instantly bigger & more dramatic* *based on a clinical & consumer panel study of 32 subjects.
Two pairs of eyes, one before and one after makeup application, demonstrate enhanced eyelashes. Text reads: 100% agree it didn’t smudge, referencing a study of 32 subjects over two weeks.
Two pairs of eyes, one before and one after makeup application, demonstrate enhanced eyelashes. Text reads: 100% agree it didn’t smudge, referencing a study of 32 subjects over two weeks.
A mascara brush with twisted double fiber bristles, described as an hourglass shape that hugs the lashline for maximum pigment. Text highlights: confidence booster brush, hourglass shape hugs lashline, max pigment.
A mascara brush with twisted double fiber bristles, described as an hourglass shape that hugs the lashline for maximum pigment. Text highlights: confidence booster brush, hourglass shape hugs lashline, max pigment.
A pink tube of Tarte Cosmetics mascara labeled Big Ego with an attached brush is displayed against a white background. Text highlights ingredients: vitamin b5 moisturizes lashes, glycerin hydrates and conditions, babassu nourishes lashes, sunflower seed wax moisturizes.
A pink tube of Tarte Cosmetics mascara labeled Big Ego with an attached brush is displayed against a white background. Text highlights ingredients: vitamin b5 moisturizes lashes, glycerin hydrates and conditions, babassu nourishes lashes, sunflower seed wax moisturizes.
Pink mascara tubes labeled Big Ego by Tarte Cosmetics are standing upright. One tube's wand is visible. Text above them reads full-size and travel-size on a plain background.
Pink mascara tubes labeled Big Ego by Tarte Cosmetics are standing upright. One tube's wand is visible. Text above them reads full-size and travel-size on a plain background.
Pink mascara with black brush on a white background
Pink mascara with black brush on a white background
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01K57DWR8C76N7R8M2QXRKRBHS.jpg%3Fv%3D1757964822
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01K57DWR8C76N7R8M2QXRKRBHS.jpg%3Fv%3D1757964822
Four close-up images show eyes before and after mascara application. Text reads: 97% agree their lashes look instantly bigger & more dramatic* *based on a clinical & consumer panel study of 32 subjects.
Four close-up images show eyes before and after mascara application. Text reads: 97% agree their lashes look instantly bigger & more dramatic* *based on a clinical & consumer panel study of 32 subjects.
Two pairs of eyes, one before and one after makeup application, demonstrate enhanced eyelashes. Text reads: 100% agree it didn’t smudge, referencing a study of 32 subjects over two weeks.
Two pairs of eyes, one before and one after makeup application, demonstrate enhanced eyelashes. Text reads: 100% agree it didn’t smudge, referencing a study of 32 subjects over two weeks.
A mascara brush with twisted double fiber bristles, described as an hourglass shape that hugs the lashline for maximum pigment. Text highlights: confidence booster brush, hourglass shape hugs lashline, max pigment.
A mascara brush with twisted double fiber bristles, described as an hourglass shape that hugs the lashline for maximum pigment. Text highlights: confidence booster brush, hourglass shape hugs lashline, max pigment.
A pink tube of Tarte Cosmetics mascara labeled Big Ego with an attached brush is displayed against a white background. Text highlights ingredients: vitamin b5 moisturizes lashes, glycerin hydrates and conditions, babassu nourishes lashes, sunflower seed wax moisturizes.
A pink tube of Tarte Cosmetics mascara labeled Big Ego with an attached brush is displayed against a white background. Text highlights ingredients: vitamin b5 moisturizes lashes, glycerin hydrates and conditions, babassu nourishes lashes, sunflower seed wax moisturizes.
Pink mascara tubes labeled Big Ego by Tarte Cosmetics are standing upright. One tube's wand is visible. Text above them reads full-size and travel-size on a plain background.
Pink mascara tubes labeled Big Ego by Tarte Cosmetics are standing upright. One tube's wand is visible. Text above them reads full-size and travel-size on a plain background.
 
 

big ego™ vegan mascara

$28
$28
 
 
Full Travel
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pair with

A tube of tartelette tubing lash primer with the wand applicator showing the clear product.
tartelette™ tubing lash primer
$28
multi

big ego™ vegan mascara

big ego™ vegan mascara

100%
said it didn’t smudge after 2 weeks of use*
97%
said their lashes looked instantly bigger & more dramatic*

Let your lashes be full of themselves with big ego™ vegan mascara!

how to

how to

  • apply in a zigzag motion, starting at the base of lashes & pulling through to the tip
  • Apply two coats for enhanced volume & drama!

Overall rating: 4.427778 / 5 from 1080 reviews.

AI Generated Review Summary

The big ego™ vegan mascara is praised for its effective formula, easy application, and impressive lash volume. Customers appreciate the wand's control and the product's ability to deliver a flawless, long-lasting look without flaking or clumping.

Summary topics

  • Wand Control: 4%
  • Formula Effectiveness: 5%
  • Application Ease: 3%
  • Brand Performance: 3%
  • Lash Appearance: 10%

Review topics: ["size","volume","ingredients","smells","color","quality","results","issues","feels","packaging","formula","price","look","eyes","length","buy","shape","coverage","light","use","impact","gift","container","effect","boost","works","mascara","lashes","brush","eyelashes"].

Review highlights

  • "My lashes look so long and have such great volume to them and they look stunning all day." — Kelsye D.
  • "My lashes look amazing and I love that it's cruelty free and vegan." — Allana B.
  • "Highly recommended long lasting and eyes look amazing" — Mariena H.

Reviews

LOVE!

"This is always my go to mascara!"

— Meredith J. (5/5)

Favorite mascara

"This has been my favorite mascara for years! Love the applicator and fullness"

— Samantha (5/5)

Finally!

"Tried so many different type of mascara applicators. My short and thin eyelashes finally got the uplift they need it!"

— eve b. (5/5)

Love love love

"Such a great mascara. It’s the only one I use anymore. Great definition and volume in one product!"

— Alissa M. (5/5)

Great Mascara

"If really fills in my lashes!"

— Kimberli N. (5/5)

The BEST!!!!

"Hands down my favorite mascara!"

— Rachael K. (5/5)

My favorite mascara! Lengthens and

"My favorite mascara! Lengthens and darkens lashes beautifully"

— Sarah J. (5/5)

The best

"The best mascara would recommend"

— Rachel J. (5/5)

Great mascara coverage

"I love this mascara big ego, it's easy to find in my makeup bag because of the bright pink. Just need two coats and I'm good to go, non clumping and just thick and dense lashes."

— Sabrina C. (5/5)

The best mascara

"I am very picky with mascara & this one is awesome. Does not cake or flake & stays on all day. Adds great length to lashes."

— Amy D. (5/5)

Love this!

"My daughter loves this mascara and mandated. Besides the brushes, I don’t know what is different between the two. A nice thick smooth formula."

— Reghan L. (5/5)

Love it

"I really like this mascara and the other mascaras from Tarte!! They can make my eyelashes look fake. So worth it if you can get them on sale. They go on good sales at times."

— Kimberly G. (5/5)

Q&A

How soon does this dry?
It takes a minute or 2 if you cake it on but it's pretty quick.
What sets this apart from other tarte mascaras?
The applicator is curved to the eye
Does this mascara run or flake? Any cases of stinging sensitive eyes?
this mascara is my favorite mascara because it lasts all day and doesn't flake!
Is this mascara more for length curl or volume?
Hi Tartelette! Our big ego™ vegan mascara is for lengthening volumizing and curling lashes. :)
Is this water resistant like the maneater mascara?
Nope. Not water resistant