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shape tape™ creamy concealer

shape tape™ creamy concealer

Regular price $32
Regular price Sale price $32

full coverage, moisturizing matte finish

shape tape™ creamy concealer

full coverage, moisturizing matte finish

Regular price $32
Regular price Sale price $32
medium to tan skin with warm, golden undertones
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One-time purchase: $32.00

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  • Delivered every 6 months. Get 15% off today and all future orders.: $32.00
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pair with

Makeup brush with wooden handle on a white background
concealer paw brush
$29
100%
said it doesn’t crease or look cakey**
100%
said it covers dark circles & undereyes look smoother**
100%
would recommend to a friend**

what it is

A full coverage hydrating concealer with a built-in eye cream + moisturizing matte finish.

why we love it

Full coverage meets hydration from the #1 concealer brand*. shape tape™ creamy concealer delivers 12 hour crease-proof coverage with a smooth, moisturizing matte finish—making it perfect for normal, dry & mature skin. The creamy, waterproof formula delivers 24-hour hydration while covering look of dark circles, redness, blemishes & uneven skin tone without looking dry or cakey. Prickly pear, hyaluronic acid & mango butter help hydrate, moisturize & smooth + cushion tape™ technology helps reduce look of fine lines, wrinkles & pores.  It's like an espresso shot™ for your undereyes™! Vegan, cruelty-free & dermatologist tested.  Looking for on-the-go? Shop travel-size.

tartelette™ tested

  • 24-hour hydration
  • 12-hour crease-proof & longwear
  • waterproof
  • 100% said undereyes look smoother**
  • 100% said it doesn't look cakey**
  • 100% said it covers dark circles & blemishes**
  • 100% said it blurs & smooths skin’s appearance**
  • 100% said it feels hydrating & lightweight**
  • 100% said it doesn't dry out my undereyes**
  • 100% would recommend to a friend**

skinvigorating™ ingredients

  • hyaluronic acid: moisturizes for firmer, more supple-looking skin
  • prickly pear: intensely moisturizes
  • ginseng: helps soothe & smooth skin tone
  • vegan squalane: reduces look of fine lines & wrinkles
  • mango butter: helps moisturize & condition skin

always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more

*Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Concealer by Brand, Dollar & Unit Sales, January-December 2025
**based on a consumer panel study of 33 subjects

    how to

    how to

    • undereye: dot a small amount to the inner + outer corners of the eye, blend up & out - a little goes a long way!
    • face: dot directly onto imperfections, blemishes or redness & blend
    • PRO tip: go 1–2 shades lighter than your true complexion to instantly brighten the look of undereyes
    • pair with the concealer paw brush for your smoothest application

    trophy case

    Award badge
    certified inclusive
    SeeMe Inclusivity Index 2025
    best full coverage undereye concealer
    Parade Better Than Ever Beauty Awards 2025

    Overall rating: 4.6674914 / 5 from 2021 reviews.

    AI Generated Review Summary

    The Tarte Shape Tape Concealer is praised for its excellent coverage, smooth and creamy formula, and ability to blend seamlessly. Customers appreciate its natural look and effectiveness in hiding dark circles. However, opinions on the shade and color vary, with some finding it too light or not perfect.

    Summary topics

    • Coverage (28%): Many customers expressed satisfaction with the great coverage provided by the Tarte Shape Tape Concealer in shade 27S.
    • Formula (5%): Customers loved the formula of Shape Tape, describing it as smooth, creamy, and amazing.
    • Blends (5%): Customers expressed satisfaction with the blend of the product, mentioning that it provides good coverage and blends easily.
    • Look (5%): Customers raved about the natural and flawless look that the shape tape concealer gives to their skin.
    • Dark Circles (4%): Customers expressed appreciation for the ability of this concealer to hide dark circles quickly and effortlessly.

    Review topics: ["color","feels","packaging","issues","coverage","skin","look","smells","formula","shade","circles","shipping","texture","consistency","spots","price","eyes","face","wrinkles","concealer","size","glow","pores","shape tape","results","improvement","amount","blends","quality","bottle"].

    Review highlights

    • "Love the creamy formula it blends out nicely under my eyes and does a good job at covering dark circles" — Carole E.
    • "The creamy formula hides fine lines and any bumbs (milia) and blends so nice with my foundation." — Alexandria M.
    • "It is creamy, hydrating but it sets beautifully and it does not crease at all on me." — Stella G.

    Reviews

    Lovely creamy concelear

    "I really like this, it offers medium covergae but feels hydrating and doesnt crease in folds. I use it on my whole face but when you let it dry its covers well under eyes too. However i would reccomend soemthing more full covergae for dark circles. For what I use it for it is really awesome!"

    — Tania (5/5)

    Very hydrating

    "My favourite thing about this concealer is that its perfect for aging skin. I'm in my late 30s and I find as the day goes on most brands will get flakey or build up in fine line areas. This one works all day without drying out. I only gave it 4/5 because its not as good as it could be for concealing. I have another brand that practically erases pimple redness but its not as smooth as this one but ill take the trade off."

    — Caitlin C. (4/5)

    Creamy Dream!

    "I've tried the Shape Tape and now the Shape Tape Creamy and as a girl with combo skin, I'm never going back. This has the perfect amount of bendability and all day lasting power. I literally just use this and some blush and my skin looks refreshed."

    — Sierra S. (5/5)

    Can't live without this!

    "I have been using this concealer since it came out. I didn't always use it much at the beginning but my skin is starting to change when i hit 40 and it's not too dry or too oily for my skin. I use it the most under my eyes everyday. I would recommend this for dry skin or 40+. I have combination skin and have been using it more for the past 2 years."

    — ashley c. (5/5)

    That’s the best product I

    "That’s the best product I used already 3 of those , the package came fast and the product is lasting very long , there is no dupe to that"

    — Anita A. (5/5)

    Perfect 🤩

    "This is my favorite concealers! I’ve been buying it for the past 5 years . I have a dry under eye and this keeps it moisturized and perfectly smooth."

    — A Y. (5/5)

    Best concealer

    "I have used the creamy shape tape ever since it first released, and it's the only concealer I need in my bag. It goes on smooth and doesn't crease. Love it!"

    — Katie O. (5/5)

    My holy grail concealer

    "It blends like a dream , lasts all day, has a beautiful finish and as a brown girl who struggles to find my shade, the shade 37G is perfect for me."

    — rimsha l. (5/5)

    Excellent

    "I love the coverage it has, I have very dark dark circles and it works perfectly for me"

    — Millaray A. (5/5)

    Perfect concealer

    "Κρεμώδες κονσίλερ καλυπτικό που δεν σπάει και δεν μπαίνει στις λεπτές γραμμές.. είναι αυτό που χρειάζεται κάθε γυναίκα !!"

    — Georgia P. (5/5)

    Q&A

    If I'm medium tan sand in foundation what would be a good color for under eye concealing/highlighting?
    Hi Depending on which look you are trying to achieve! If your want your concealer to be complexion matching you could go with the same shade but if you wanted a brightening effect for under your eyes I would recommend going with a shade lighter in the same undertone 34S (medium sand).
    Difference between shape tape ultra creamy and hydrocealer concealer ? Which is better for NOT settling into lines?
    Hi! Shape tape ultra creamy is a full coverage natural matte concealer. Hydocealer is a light-medium coverage and is perfect for that "no makeup makeup look" Both options are creaseproof.
    Is this a good concealer for mature skin?
    Hi there our shape tape ultra cream is great for mature normal to dry skin. Check it out!
    is this only for the eye area?
    Hi! You can use our shape tape concealer all of the face & body as well.
    Does it settle into the wrinkles?
    For me yes when applying it it built up in my under eye wrinkles. Could've maybe tried blending it out of the wrinkles once dried in 10 or so mins but knew id realistically never take time for that. Maybe this depends on skin type? When I tried it my skin was neither dry nor very hydrated.

    FAQs

    house of tapes™

    8hrs of sleep in a swipe
    eye cream in a stick
    undereye espresso shot
    golden hr in a bottle
    full coverage
    buildable full coverage
    full coverage
    medium buildable
    matte
    natural matte
    moisturizing matte
    radiant
    crease-proof undereye coverage
    blurs & spot conceals
    24-hr hydration
    no-makeup makeup
    combo or oily skin
    all skin types
    dry skin
    all skin types