4.44K

face tape™ foundation

face tape™ foundation

$42
$42
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Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01JWVFS63PYS7T9DJB7XH294X4.jpg%3Fv%3D1748974214
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01JWVFS63PYS7T9DJB7XH294X4.jpg%3Fv%3D1748974214
Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
Two side-by-side facial images show a person before and after using Tarte Cosmetics, with evident skin improvement. Text reads: 100% agree covered dark spots, redness & imperfections helped minimize the look of pores.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
A Tarte Cosmetics face tape foundation bottle stands on a white surface, with gold pump, surrounded by text describing key ingredients: hyaluronic acid moisturizes & firms, snow mushroom hydrates, smooths & brightens, apple fruit extract brightens & smooths. Pale background with white floral elements.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Close-up of a smiling person shown in side-by-side comparisons: left before without makeup, right after with Tarte Cosmetics in shade 53H. Text describes 12-hr wear, waterproof, sweatproof, transfer-proof.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two side-by-side images show a woman's face before and after makeup application. The before image highlights redness and blemishes, while the after image displays a smooth complexion. Text: before, after Emily in 20B, nourishes while covering the look of redness & blemishes.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
Two Tarte Cosmetics foundation bottles stand on a surface; one is labeled full-size with a gold pump, and the other travel-size with a purple pump. Both read face tape foundation fond de teint.
 
 

face tape™ foundation

$42
$42
light skin with a balance of warm & cool undertones
 
 
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One-time purchase: $42.00

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  • Delivered every 6 months. Get 15% off today and all future orders.: $35.70(save 15%)
  • Delivered every 4 months. Get 15% off today and all future orders.: $35.70(save 15%)
  • Delivered every 3 months. Get 15% off today and all future orders.: $35.70(save 15%)

pair with

Makeup brush with wooden handle and brown bristle head on a white background
the buffer™ brush
$39
multi

face tape™ foundation

face tape™ foundation

A woman smiles in two side-by-side images. Left: visible skin imperfections. Right: clear skin. Text: 100% agree* covered dark spots, redness & imperfections, helped minimize the look of pores. *based on a consumer panel study of 33 subjects.
A woman's face shown in two photos: before on the left and after using Tarte Cosmetics product. Text reads, 12-hr wear, waterproof, sweatproof, transfer-proof, Mo in 53H.
A person's face is shown in two side-by-side photos. The left image shows redness and blemishes. The right image appears smoother and even-toned, labeled after Emily in 20B. Text reads, nourishes while covering the look of redness & blemishes.
A bottle of Tarte Cosmetics face tape foundation stands upright beside a fluffy makeup brush against a soft purple background. Text reads, airbrushing without the air™.
 
 
100%
said it helped minimize the look of pores*
100%
said it covered dark spots, redness & imperfections*
97%
said it helped skin look smoother & felt comfortable & gentle on skin*

A full coverage foundation without the full feel! Infused with snow mushroom & hyaluronic acid for hydration & firming benefits for all skin types.

how to

how to

  • dispense 1-2 pumps on back of hand
  • dab lightly onto skin using clean fingertips
  • blend from the center of the face outwards with the buffer™ brush

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SeeMe Inclusivity Index 2025

Overall rating: 4.5183516 / 5 from 4441 reviews.

AI Generated Review Summary

The face tape™ foundation offers full coverage without a heavy feel, praised for its smooth finish and natural look. Customers appreciate its weightless feel and excellent blending, though some noted challenges with shade and color matching.

Summary topics

  • Formula (3%): Customers appreciated the formula of this product, with many describing it as great, awesome, and long-lasting.
  • Overall Performance (5%): Customers raved about the Tarte Face Tape, describing it as the best there is.
  • Finish (5%): Customers expressed satisfaction with the finish of the product, finding it to be smooth and long-lasting.
  • Look (13%): Customers expressed satisfaction with the flawless and natural look that this foundation gives to their skin.
  • Feels (5%): It was observed by customers that the foundation feels weightless and provides full coverage on the skin.

Review topics: ["size","irritation","fragrance","fit","color","weight","improvement","issues","skin","results","quality","smells","feels","packaging","texture","price","look","coverage","shade","works","face","formula","pores","shipping","spots","amount","base","foundation","light","bottle"].

Review highlights

  • "I love the shade and the solution is great" — Saadia N.
  • "This product is amazing; great coverage long lasting color does not fade and does not break out my face." — Debra F.
  • "It makes my skin look so smooth and flawless and is a build able coverage." — Vanessa H.

Reviews

Finally found the foundation I need !

"After going through multiple foundations I randomly tried this one and was amazed immediately. It was pricier than I expected but well worth the purchase base. I used to used mac but it no longer serves its purpose. I have been through all of the foundations and this one stopped me in my tracks. Great coverage and lasts all day. I have difficulty with color matching and light sand was the bomb! Will purchase this until I’m 80!"

— Susan (5/5)

"Same as always very good coverage never lets me down. Unfortunately i have a few lines that always seem to peak through happens with every foundation tho. I will always use this foundation its simply the best."

— stephanie (5/5)

Full coverage that lasts all day

"I love this foundation! I went with a medium beige instead of my usual light medium beige and I love it! The coverage is very good. Covers up the redness in my cheeks and evens everything out. Does not feel heavy on my face. I am in my late 40's and this one of my favorite foundations!"

— Brandy G. (5/5)

My go to foundation

"I like the coverage of this foundation. Not too thick or cakey. It matches my skin tone perfectly."

— Julia B. (5/5)

Airy

"True to its name, the formula feels completely whipped and airy on the skin. It unifies skin tone without feeling heavy or mask-like."

— Alexandra P. (4/5)

Clara

"No se si es que me pille un tono muy claro pero no me gustó mucho tengo que mirar en invierno"

— MARIA h. (4/5)

Excellent Foundation with Great Coverage

"I absolutely love this foundation! It has a smooth, lightweight texture that blends effortlessly into the skin. The coverage is amazing and lasts all day without feeling heavy. It gives my skin a natural, flawless finish and stays comfortable even after hours of wear. I would definitely recommend this product to anyone looking for a high-quality foundation!"

— sarah b. (5/5)

"Love this product! My third time purchasing. It provided the perfect coverage and yet feels lite on my skin."

— Carrie (5/5)

My best deal ever 😍

"I am so happy with my purchase, it is AMAZING! Everything I got is just perfect! I was jumping from one brand to another to find the best concealer and foundation until I found Tarte 🥰"

— Maha A. (5/5)

Face Tape Foundation

"This was my first order for this foundation. I am a Merle Norman powder base foundation user and I was looking for a lighter weight product for summer and Tarte had a good promotion. The color match is very close. The foundation goes on very smooth. I have very dry mature skin and it covers well. I like the product but it doesn’t cover as well so I have to use more to get the same coverage. Overall it is a good product and I would buy it again."

— Deanna T. (4/5)

Q&A

What size is this foundation (how many ml)?
The Face Tape foundation is approximately 30 mL!
Does this product work well on dry skin? I have skin really dry skin and have to prep my face with very hydrating products so i’m worried
Hi tartelette! While Face Tape™ Foundation is full-coverage and long-wearing, it’s best suited for normal to combo skin types. Since you have very dry skin, we recommend using a super hydrating primer or moisturizer underneath to help prep and smooth your base. If you’re looking for something even more moisturizing, one of our other foundations or tinted moisturizers might be a better fit for your skin’s needs!
Do I need to set this foundation with a setting powder after I apply it?
Hi tartelette! You don’t have to set the Face Tape™ Foundation—it’s long-wearing on its own—but using a setting powder can help lock it in place and keep it from creasing, especially if you have oily or combo skin.
I have 18B because it recommended that based on my Clinique foundation in the face it’s fine but the neck area is almost to pinkish. What should I try instead?
Hi Tartelette! We offer free virtual services on our website you can book an appointment with one of our beauty advisors and they can assist you with finding your perfect shade. :)
I have 18B because it recommended that based on my Clinique foundation in the face it’s fine but the neck area is almost to pinkish. What should I try instead?
Hi Tartelette! We offer free virtual services on our website you can book an appointment with one of our beauty advisors and they can assist you with finding your perfect shade. :)