mascara

Mascara is a makeup bag must-have. One swipe of rich black pigment is an instant mood (& lash) booster!

Whether you’re going for a natural look or your mantra is the “bigger the better,” there’s a tarte™ mascara for you! There’s a reason mascara makeup is one of our top product categories featured in the media & on TikTok.

Not sure which mascara is right for you? If you have short eyelashes, try one of our lengthening mascaras. Our lengthening mascara will make it look as though you’re wearing falsies! If you have slick straight lashes, you’ll want a liquid mascara that curls. If you have dense lashes, look for a brush and lash mascara that separates every last lash. If you have thin lashes, get a volumizing mascara. If you have brittle lash hair, look for a formula with powerful ingredients that condition & strengthen.

Our mascaras are only infused with the best, good-for-you ingredients like jojoba to help hydrate, strengthen & protect lashes & carnauba wax for smooth application with lengthening & volumizing benefits.

If you have sensitive eyes or skin around the eyes, don’t worry — our mascaras are ophthalmologist tested, safe for contact lens-wearers & dermatologist tested. Plus, all of our mascaras are free of synthetic fragrances. As a result, you can shop confidently knowing that you won’t receive any mascara that will irritate your eyes. 

Let’s talk specifics. Our best-selling maneater™ mascara has been featured across the globe from newsstands to TikTok, & it won an Allure Best of Beauty Award for best mascara in the drama category. The custom brush features over 500 bristles that coat & separates each & every single lash. You’ll notice an immediate improvement in length, volume & curl. No, really — 100% of subjects in a clinical study had longer, fuller lashes after application. Our long lash mascara looks like falsies! It’s perfect if you’re a social butterfly, as lash lengthening mascara delivers 16 hours of long wear to take you from day to night. Pair it with the rest of our maneater™ collection for fierce cat eyes & more purr-fect looks.

If you’re looking for an instant lash lift, lights, camera, lashes™ is like a push-up bra for your lashes™! This 4-in-1 mascara volumizes, lengthens, curls & conditions. The 360° magniLASH wand was designed with straight lashes in mind, featuring short bristles for volume & longer bristles for curl. The ultra-dark pigment defines lashes & makes eyes appear bigger.

If you haven’t heard, our maneater™ & lights, camera, lashes™ mascaras got sisters in 2022. You asked & we delivered a new brown color in both formulas. We also took the same great maneater™ formula you know & love & made it waterproof (we already have a lights, camera, splashes™ waterproof mascara, too)!

If you’re going for lashes au naturel, clean up your lash game with surfer curl™ volumizing mascara. The lash lifter™ wand lifts & fans out lashes, delivering natural volume & curl. In fact, our mascara cosmetics deliver a 46% increase in lash curl. No, seriously — 100% of subjects in a clinical study said their lashes looked instantly fuller. Did we mention it’s sweatproof, 12-hour flake-free & 12-hour smudge-proof? The thing that really sets this mascara apart is its nourishing formula. It’s infused with conditioning antioxidants like marine plants, vitamin E & gardenia flowers. Plus, water & castor oil moisturize lashes.

You will also love our sugar rush™ lash smoothie™ volumizing hemp mascara. This baby is like a green smoothie for your lashes! It’s a lash treatment & mascara in one. Our proprietary green queen™ complex is infused with nourishing hemp to stimulate lash hair, castor to promote healthier-looking lashes, essential fatty acid coconut to protect, kiwi to condition, essential fatty acid avocado to nourish, conditioning baobab to repair, plus plant waxes to ensure smooth application. The dual-sided brush features short bristles to separate & define lashes while the longer bristles volumize & curl. 100% of subjects in a clinical study agree the brush delivers buildable volume. Actually, our makeup mascara it delivers a 40% increase in curl & a 25% increase in volume! Need we say more?

These are just a few of our favorite mascaras, but the list goes on. Mascara is personal, but we have something for everyone — that’s why we’re one of the number one cosmetics brands. Trust us; you’ll never reach for faux lashes again & forget lash extensions, just a few swipes of our best mascara is all you need. It’ll completely change your view!

P.S. all of our mascaras come in travel size!

The secret to any good mascara, according to our professional makeup artist, is priming your lashes. Our opening act™ lash primer not only primes but gives lashes a boost up while also strengthening. The 360° magniLASH brush evenly applies the lengthening formula to make lashes appear fuller & thicker. The formula is similar to a lash treatment, infused with plant-derived thickening agent cellulose, conditioning olive esters to protect lashes, antioxidant vitamin C to fight free radicals & natural emollient carnauba wax. This formulation enhances the length, curl & volume of your mascara of choice.

When it comes to mascara application, you don’t have to be a pro. Applying eye mascara is easy to learn  — just follow these tips. Pump up your lashes with one of our lash lift curlers, then prime. Place the brush of your mascara at the root of your lashes & wiggle in a zig-zag motion to the tip. If you’re going for a bold look, the more mascara, the better. Apply multiple layers for maximum drama. You can create an eye-catching look with your fave eyeshadow shade & a strong eyeliner on your lash line, finished with a volumizing mascara. Swipe on your favorite lip liner & lipstick for a ready-in-5 look. Looking and feeling your best doesn’t have to take a lot of time when you have cosmetics that suit your life and style. 

If you’re unsure which tarte™ mascara is right for you, go to our mascara quiz (you can find it in our navigation menu under the “explore” tab) & submit your answers. You’ll find the right mascara price and look for you. If you play your cards right, you might just end up with your forever mascara. You can order it right then & there online — no need to go to the store for in-person shopping. If you don’t absolutely love your purchase, return it for free within 30 days (United States customers only).

Need more help? You can always reach out to our customer service team, whether you want information about your orders, returns, our terms & privacy, gift cards, or just to say hi!