1. Lavender tarte mascara tube standing upright with its wand removed, the black bristled brush angled outward against a plain white background. Text: tarte; tartelette tubing mascaratartelette™ tubing mascara $28.00
  2. Rose-gold Tarte compact sits open, revealing a round pressed-powder pan and mirrored lid reflecting the tarte logo, set on a plain white background. Text in image: tarteCC undereye corrector $32.00
  3. Makeup brush with wooden handle on a white backgroundconcealer paw brush $29.00
  4. A tube of tartelette tubing lash primer with the wand applicator showing the clear product.tartelette™ tubing lash primer $28.00
  5. Tarte Shape Tape concealer with applicator on a white backgroundshape tape™ concealer $32.00
  6. Tarte BB cream tube on a white backgroundBB blur tinted moisturizer SPF 30 Sunscreen $42.00
  7. Makeup brush with wooden handle and brown bristle head on a white backgroundthe buffer™ brush $39.00
  8. Tarte CC tinted serum bottle on a white backgroundCC color-correcting tinted serum $42.00
  9. Tarte smolderEYES eye pencil on a white backgroundsmolderEYES™ shadow liner $26.00
  10. Tarte mascara with striped packaging on a white backgroundtartelette™ XL tubing mascara $28.00
  11. Makeup compact with four color shades on a white backgroundglow wardrobe highlighting eye & cheek palette $35.00
  12. Tarte Face Tape foundation bottle stands upright with pump exposed, cap beside it on a white background. Text transcribed: tarte; face tape; foundation; fond de teint.face tape™ foundation $42.00
  13. A slim rose-gold Tarte lip balm stick stands vertically, cap removed to reveal a rosy balm tip against a plain white background. Text: tarte MARACUJA JUICY LIP PLUMPmaracuja juicy lip plump $27.00
  14. Tarte Shape Tape Creamy concealer with applicator on a white backgroundshape tape™ creamy concealer $32.00
  15. Tarte Maracuja Juicy Lip balm stands upright with cap removed and stick extended against a plain white background. Text on tube: tarte; MARACUJA JUICY LIP.maracuja juicy lip balm gloss $27.00
  16. Lavender metallic cream makeup stick with beige product twisted up, standing upright on a white background. Vertical branding reads tarte.shape tape™ blur concealer stick $32.00
  17. A coral-pink Tarte blush tube stands upright, applicator sponge at the base, on a white background. Text visible: tarte; blush tape™ (repeated diagonally); liquid blush; blush liquide.blush tape™ liquid blush $36.00
  18. A round pastel-lavender powder jar sits open, revealing pink loose powder sifted through a mesh; a triangular white puff rests beside it on a white background. Text on lid and puff: tarte™creaseless setting & brightening powder $37.00
  19. tarte cosmetics dab & go hair concealer on a white background in shade medium brownshape tape™ dab & go root touch-up concealer $26.00
  20. creaseless SPF 30 mineral powder sunscreencreaseless SPF 30 mineral powder sunscreen $37.00
  21. Lip liner pencil with brand name on a white backgroundmaracuja juicy lip liner $23.00
  22. Mascara tube stands upright with wand removed and angled beside it; black and gold leopard-print tube labeled tarte™ MANEATER™ on a white background.maneater™ mascara $28.00
  23. A dual-ended beauty pen with a red applicator tip at one end and text Maracuja Juicy Lip on the body, set against a plain white background.maracuja juicy plumping lip oil $27.00
  24. timeless™ hydrating foundationtimeless™ hydrating foundation $42.00
  25. Gold-brown Tarte sculpt tape contour tube stands upright on its round sponge applicator against a white background. Text: tarte™ sculpt tape™ contour contoursculpt tape™ contour $36.00
  26. Pink eyeliner pen with black cap on a white backgroundtartelette quick stick™ liner $24.00
  27. Tarte Maracuja Tinted Hydrator tube on a white backgroundmaracuja tinted moisturizer $34.00
  28. Amazonian clay 12-hour blushAmazonian clay 12-hour blush $30.00
  29. shape tape™ pressed powdershape tape™ pressed powder $40.00
  30. Pink 'tarte life lock' setting spray bottle on a white backgroundLife Lock™ hydrating setting spray $32.00
  31. macaron blush & glow™ duomacaron blush & glow™ duo $38.00
  32. Tarte Shape Tape Blur makeup stick in shown alongside a matching lavender brush applicator on a white background.Big Stick Energy™ duo $32.00
  33. Tarte Maracuja Juicy Multi-Stick on a white background shade tequilla and tan linesmaracuja juicy blush & bronzer multi-stick $38.00
  34. A tube of tarte lights, camera, lashes platinum mascara with the wand applicator shown outside the tube.lights, camera, lashes™ platinum mascara $28.00
  35. ballin’ base™ hydrating poreless glow primerballin’ base™ hydrating poreless glow primer $34.00
  36. Black eyeliner pen with 'tarte' branding on a white backgrounddouble take eyeliner $26.00
  37. Makeup palette with 'tartelette' packaging on a white backgroundtartelette™ in bloom Amazonian clay palette $49.00
  38. tarte maracuja juicy lip sculptor in shade honeysucklemaracuja juicy lip sculptor lipstick & lip gloss $29.00
  39. Makeup palette with various shades and Tarte branding on a white backgroundtartelette™ Amazonian clay matte palette $49.00
  40. Tartelette toasted makeup palette with open lid showing color swatches on a white backgroundtartelette™ toasted eyeshadow palette $49.00
  41. Tarte La Fille Mascara and Lash Primer with applicators on a white background@itsmaureenkelly lash cocktail $28.00
  42. ballin’ base™ matte poreless primerballin’ base™ matte poreless primer $34.00
  43. A heart-shaped e-gift card from tarte, featuring a pink satin ribbon bow at the top, set against a light pink background with a pink line-art cityscape illustration.tarte™ gift card $5.00
  44. Tarte CC cream and brush on a white backgroundeasy skin duo $47.00
  45. timeless™ hydrating foundation & brush duotimeless™ hydrating foundation & brush duo $42.00
  46. Tarte blush compact open, exposing coral cream and shimmery pink powder; paired with a dual-ended Tarte brush standing upright on a white background. Text: tarte cosmetics kind since '99; tarte.macaron blush & glow™ duo + brush $43.00
  47. Tarte Maracuja Juicy Multi-Stick with brush on a white backgroundmaracuja juicy blush & bronzer multi-stick + brush $38.00
  48. macaron sculpt & bronze duo + brushmacaron sculpt & bronze duo + brush $43.00
Best Sellers

Discover tarte’s best-selling makeup loved by beauty lovers & pros alike for delivering high-performance formulas with good-for-you ingredients. From iconic shape tape™ concealer & maracuja juicy lips to award-winning tubing mascaras & Amazonian clay blushes, these cult-favorite essentials are tried, tested, & fyp-approved. Whether you're looking for long-wear coverage, glow-boosting skincare, or multitasking lip products, our best sellers go viral for a reason. Shop the products that consistently top the charts (and your makeup bag).

 

Complexion Heroes

  • shape tape™ concealer: America’s #1 concealer brand, offering full coverage with a natural matte finish & 16-hr wear.
  • shape tape™ creamy concealer: Ideal for dry or mature skin, providing hydration & crease-proof coverage.
  • shape tape™ radiant concealer: Delivers medium coverage with a radiant finish, perfect for a luminous look.
  • shape tape™ concealer stick: A portable stick that blurs imperfections for an airbrushed effect.
  • face tape™ foundation: A full-coverage foundation that smooths & hydrates for a flawless finish.
  • BB blur tinted moisturizer SPF 30: Lightweight coverage with SPF protection & skin-blurring benefits.
  • maracuja tinted moisturizer: A lightweight, hydrating favorite perfect for lighter coverage.
  • creaseless setting & brightening powder: Sets makeup while brightening the complexion without caking.
  • blush tape™ liquid blush: A liquid blush wand that delivers a natural, radiant flush to the cheeks.
  • sculpt tape™ contour: A contour wand that defines & sculpts with a blendable formula.
  • CC undereye corrector: An undereye corrector that neutralizes dark circles with color-correcting clay.
  • go with the faux freckle stamp: Adds natural-looking freckles for a sun-kissed appearance.

Shop more face favorites here.

Lash & Eye Essentials

  • tartelette™ in bloom palette: Viral palette packed with essential neutral & bronze shades to create everyday looks.
  • tartelette™ toasted palette: Curated palette for effortless looks with 12 warm-toned matte & shimmer shades.
  • tartelette™ XL tubing mascara: Provides length & lift with a tubing formula that resists smudging.
  • tartelette™ tubing mascara: Our most viral mascara offering the same flake-free, long-wearing benefits as tartelette(™) XL tubing mascara.
  • maneater™ mascara: Volumizing mascara that delivers bold, dramatic lashes.
  • fake awake™ eye highlight: An eye highlight pencil that brightens the eyes for a well-rested look.
  • double take eyeliner: Dual-ended eyeliner with a liquid & gel formula for versatile looks.

Shop more eye essentials here.

Lip Favorites

  • maracuja juicy lip plump: A viral, hydrating lip plumper that sells every six seconds.
  • maracuja juicy lip balm gloss: Combines the shine of a gloss with the comfort of a balm.
  • maracuja juicy plumping lip oil: Delivers glossy shine & hydration with a plumping effect.
  • maracuja juicy lip tattoo: Long-wearing lip stain with bold color & a barely-there feel.
  • maracuja juicy melt mask: Overnight lip mask that melts in to deeply hydrate & repair.
  • maracuja juicy lip tint: A sheer, buildable tint that adds a hint of color & moisture.
  • maracuja juicy lip liner: A creamy, vegan liner that defines & enhances lips for a fuller-looking pout.

Shop more lip faves here.

Curated Makeup Best Seller Sets

  • face tape all stars bundle: 2 shape tape™ must-haves for a flawless complexion at an unbeatable value. $52; you’ll save $22!
  • TikTok made me buy it bundle: Must-have trio with best-selling shape tape™ concealer, tartelette™ tubing mascara & FREE maracuja juicy lip balm. $60; you’ll save $27!
  • #tarte trending trio: 3 viral bestsellers including fake awake™ eye highlight, lights, camera, lashes™ platinum mascara & maracuja juicy lip plump. $39; you’ll save $40!
  • @itsmaureenkelly lash cocktail: A limited-edition duo featuring tartelette™ tubing lash primer & mascara for the ultimate lash look. $28; you’ll save $28 (aka get one of them free).
  • day to night lip kit: A lip duo designed to take you from soft day looks to bold night glam: maracuja juicy melt mask & maracuja juicy lip plump. $27; you’ll save $27 (aka get 2 for the price of 1).
  • stain & plump lip & liner duo: A lip-enhancing duo featuring maracuja juicy lip stain liner & maracuja juicy lip plump for juicy color, smooth definition, & a fuller-looking pout. $27; you’ll save $23.
  • creaseless creamy full-coverage concealer & paw brush duo: A brightening, full-coverage concealer paired with a brush for smooth, creaseless application & flawless blending. $30, you’ll save $25.
  • sculpt tape™ & blush tape™ duo: A contour & blush duo with easy-to-blend liquid formulas that sculpt, lift & add a radiant flush for a naturally snatched look. $36; you’ll save $36 (2 for the price of 1)!
  • big stick energy™ duo: The 1st-ever shape tape™ in a stick & a FREE brush! $29; you’ll save $19.

Shop other iconic kits here.

why tarte has the best makeup products
tarte is all about creating beautiful makeup products that are also good for your skin. Our products are made with natural ingredients & they’re always cruelty-free. tarte serves something for everyone, whether you're looking for a foundation, concealer, eyeshadow, or lipstick. We have a wide range of shades to choose from so you can find the ideal match for your skin tone. And our best selling-beauty products always look great on the skin, giving you a natural-looking finish.

tarte makeup guarantee
tarte makeup is all about empowering our community to look & feel fantastic. We believe in providing customers with the best possible products & customer service. That’s why we offer a 100% satisfaction guarantee on all products, including makeup best sellers. If you’re unsatisfied with your purchase, return it within 30 days to receive a full refund.
We want you to love your tarte makeup as much as we do! If you have any questions or concerns, please don’t hesitate to contact us. We’re happy to help!

Learn more & shop all makeup best sellers from tarte™ here.